Grand Theft Auto 6 is poised to be more than just another video game release.
For those familiar with the franchise, it has the potential to become a landmark event for its parent organization, Take-Two Interactive (TTWO) .
CEO Strauss Zelnick rightly describes it as “the most awaited entertainment release of all time.”
Analysts anticipate GTA 6 to sell millions of copies, potentially generating over $3 billion in its inaugural year, which would establish it as the most profitable entertainment launch in history.
This optimism has, predictably, influenced market performance.
For example, when Take-Two reaffirmed the 2025 launch timeline for GTA 6 during its February earnings call, shares jumped by 14% in a single day, hitting a peak of $213.
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In-game graphics: The second trailer was entirely captured in-game on the Sony PlayStation 5, highlighting advanced ray-traced lighting and reflections that exemplify cutting-edge rendering technology.
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Size, richness, diversity: The game covers the fictional region of Leonida (which includes Vice City and various biomes), featuring an unprecedented number of NPCs, vehicles, and environment details.
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Realistic physics and materials: Early insights suggest a multitude of new animations, cloth physics, and real-time lighting effects.
Amidst this enormous excitement, Jim Cramer has provided an insightful and stern perspective on GTA 6 and Take-Two’s soaring stock, cutting through the noise and posing critical questions for investors.
Jim Cramer believes the market is undervaluing the impact of GTA 6, which is scheduled for release next May.
On “Mad Money,” he referred to it as one of the most significant franchises in media history, affirming that the focus on GTA 6 is entirely justified.
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Everyone is focused on GTA 6, and rightly so, Cramer remarked. It stands as one of the greatest franchises of all time.
Take-Two Interactive, the company behind Grand Theft Auto, Red Dead Redemption, and NBA 2K, has already seen its stock soar over 40% this year, and Cramer contends that the momentum is more than just hype.
The company’s recent quarter reported $1.4 billion in net bookings, comfortably exceeding Wall Street expectations, while it raised its annual guidance for both bookings and EBITDA.
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Cramer further noted that titles like NBA 2K26 and Borderlands 4 are delivering impressive results. NBA 2K26 has seen a remarkable 30% increase in daily users year-over-year, with recurrent spending up 48%, providing Take-Two a robust cash flow stream ahead of GTA 6’s launch.
