The Duchess of Sussex has been hard at work over the past year accelerating plans to expand her lifestyle brand, As Ever, as she continues to forge her post-royal career in California.

Meghan and Prince Harry, with an estimated net worth of $81 million, are no strangers to success. However, royal watchers have noted that Meghan’s ambitions far exceed their current financial standing.

With her Netflix deal recently downgraded to a first-look agreement and her partnership with Spotify coming to an end, Meghan is now looking towards the Kardashian business model as a guide for the next phase of her career.

According to a branding expert, Meghan is openly focused on achieving billionaire status and is thinking long-term rather than focusing on short-term projects. She aims to create a brand on the scale of the world’s most prominent celebrity-led businesses.

The insider emphasized that Meghan’s current endeavors are just the beginning. To reach the level of wealth she aspires to, she must create a brand that transcends small lifestyle items and expands into a broader, more scalable enterprise.