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American Focus > Blog > Lifestyle > Why You’re Craving Sugar in the Morning—And How to Hack It
Lifestyle

Why You’re Craving Sugar in the Morning—And How to Hack It

Last updated: October 17, 2025 11:02 am
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Why You’re Craving Sugar in the Morning—And How to Hack It
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Wondering how to curb those sugar cravings? It’s fascinating how compelling sugar can be in the mornings. Our brains don’t hesitate; they often rush to the fridge before we’ve had our first thought. For many, the urge for sugar kicks in even before our morning coffee—whether it’s cookies with our matcha, toast slathered in jam, or that overwhelming compulsion to finish off the cereal box before the clock strikes 8 a.m.

These morning urges for sugar are not only emotional or just habits; they have biological roots. Gaining insight into the mechanisms happening within us—even as we’re still partially asleep—can empower you to reshape those cravings without sacrificing enjoyment or flavor.

Your body awakens seeking fuel—hello, sugar

Cortisol, commonly referred to as the stress hormone, surges typically between 6 a.m. and 9 a.m. as part of your circadian rhythm. This spike invigorates your wakefulness but also elevates blood glucose levels for a short period. This occurs because cortisol promotes gluconeogenesis, which generates glucose from non-carbohydrate sources in the liver—a quick source of energy to kickstart your brain after a lengthy overnight fast.

However, this effect doesn’t last long. If you don’t consume food soon after waking, your blood sugar levels can dip as insulin begins to act. This dip may lead to feelings of fatigue, irritability, and—naturally—a craving for sugar to provide immediate energy, often in the form of refined carbohydrates.

When blood glucose drops, your brain searches for rapid solutions. Sugar is recognized as the quickest source of energy. Combine that with elevated cortisol and an empty stomach, and your body sends a clear message: “How can I stabilize myself quickly?”

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A 2021 study found that cortisol not only enhances appetite but also modifies taste perception and reward systems related to food, causing cravings for tasty, calorie-rich items. These effects are most pronounced if you’re already under stress or if your sleep quality is lacking, both of which frequently trigger those early morning sugar needs.

Your cravings for sugar are more than hormones; they’re linked to how your brain reacts to stress

<pUnder heightened cortisol, the brain shows a preference for glucose. For example, one study revealed that stress and increased cortisol levels can intensify food-seeking behavior, especially towards items rich in energy like sugar. This response is ingrained in us as a survival mechanism, where the brain prepares for potential threats by acquiring quick energy sources.

In simpler terms: that morning pastry is part of an emergency survival strategy.

Alternative options (without the subsequent crash)

If you’re pondering how to reduce sugar cravings, know that it’s not about completely eliminating sugar from your diet. Instead, stabilizing your blood sugar levels earlier in the day can help diminish those intense cravings and fend off a mid-morning energy crash.

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