Sotheby’s, the renowned auction house that has been in operation for over two centuries, is known for its prestigious art collections and cultural significance. Recently, Sotheby’s head of media, Kristina O’Neill, and Frame co-founder and creative director, Erik Torstensson, teamed up to explore a new venture: a fashion collaboration between Sotheby’s and Frame.
O’Neill, who previously served as the editor-in-chief of WSJ Magazine, joined Sotheby’s with a vision to connect the brand with the broader cultural conversation. She wanted to think outside the box and bring a fresh perspective to the institution. The idea of a fashion collection emerged during brainstorming sessions, and O’Neill reached out to Torstensson to bring it to life.
Inspired by iconic figures like Richard Gere and Harrison Ford, as well as cultural touchstones like The Hamptons and Tom Wolfe’s Bonfire of the Vanities, the duo created a moodboard to guide their collaboration. The result is a unique collection that blends the sophistication of Sotheby’s with the contemporary aesthetic of Frame.
On June 5, the official Frame and Sotheby’s collaboration was unveiled, featuring a range of clothing and accessories that reflect the rich history and artistic legacy of the auction house. The collection pays homage to the glamour of the art world, with pieces that evoke a sense of luxury and sophistication.
The collaboration is a testament to the creative vision of O’Neill and Torstensson, who have successfully merged the worlds of art and fashion to create something truly special. With its timeless elegance and modern edge, the Frame and Sotheby’s collection is sure to make a statement in the fashion world.
Photo: Sean Thomas
