Friday, 31 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Tech and Science > X changes creator payouts to depend on engagement, not ads
Tech and Science

X changes creator payouts to depend on engagement, not ads

Last updated: October 9, 2024 12:01 pm
Share
X changes creator payouts to depend on engagement, not ads
SHARE

X Shifts Creator Payments Policy Away from Ads

As X continues to face challenges with advertisers, including lawsuits over boycotts, the company is making changes to its creator payments policy. Previously, creators would receive a percentage of ad revenue from ads shown in their replies. Now, X has announced that creators will be paid based on engagement from X’s Premium users.

This shift means that creators will now benefit from creating posts that drive engagement, rather than relying on ad revenue. This change could potentially impact the type of content that becomes popular on X. When platforms reward engagement, creators may be incentivized to post content that sparks discussion or elicits replies, even if it is controversial.

Interestingly, X’s rival Instagram Threads has been dealing with issues related to this type of engagement, known as “rage bait,” which prioritizes comments over other forms of interaction. This strategy can encourage creators to post content that provokes debate or controversy in order to boost engagement. Instagram head Adam Mosseri has acknowledged the problem and stated that the platform is working to address engagement bait.

Unlike Threads, X is moving in the opposite direction with its new policy, which could potentially encourage creators to generate replies at any cost. The company has not indicated that it will monitor or regulate engagement bait, but instead focuses on the financial benefits for creators.

According to X’s announcement, creators can earn more money based on the number of Premium subscriptions overall. To qualify for monetization, X users must be Verified, have at least 500 followers, and have at least 5 million impressions on their posts within the past three months. These requirements have already influenced the type of content being shared on the platform, as creators strive to attract attention and engagement.

See also  Denver and city cop appeal more than $14M in payouts to George Floyd protesters

With X now rewarding creators based on engagement from subscribers, there may be an increase in content designed to provoke reactions. This shift comes at a critical time, with the U.S. elections approaching, and could potentially lead to an uptick in politically themed rage bait and misinformation.

X has not disclosed any changes to creator payout percentages, but it is implied that creators may earn more due to the increased opportunities for engagement now that payments are not ad-dependent.

TAGGED:AdsCreatordependEngagementpayouts
Share This Article
Twitter Email Copy Link Print
Previous Article Notes on Hayek’s “The Use of Knowledge in Society” Notes on Hayek’s “The Use of Knowledge in Society”
Next Article Premier League predictions gone wrong: Chelsea are thriving, Manchester United are struggling and more Premier League predictions gone wrong: Chelsea are thriving, Manchester United are struggling and more
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

US adults in worse health than British counterparts at midlife, finds study

A recent study published in the International Journal of Epidemiology has revealed that American adults…

October 5, 2024

Ex-worker of accused sex cult OneTaste tells jurors she was expected to orgasm ‘with anybody off the street’

A Former Employee's Testimony Reveals Shocking Details of Alleged Sex Cult OneTaste A former employee…

May 7, 2025

6 teenagers charged with robbing West Loop smoke shop

Six teenagers, including three 15-year-olds, have been charged with robbing a smoke shop in the…

April 20, 2025

Zohran Mamdani renews call to hike taxes — even though his new ally in Gov. Hochul has nixed the plan

Leading the race for mayor, Zohran Mamdani has intensified his efforts to increase taxes on…

September 24, 2025

Three 2024 Health Stories That Made Me Smile

Three Heartwarming Health Stories of 2024 As we close out the year 2024, I want…

December 31, 2024

You Might Also Like

The New Scientist Book Club’s verdict on Our Brains, Our Selves: A mix of praise and misgivings
Tech and Science

The New Scientist Book Club’s verdict on Our Brains, Our Selves: A mix of praise and misgivings

October 31, 2025
Tech Advisor December 2025 Digital Magazine
Tech and Science

Tech Advisor December 2025 Digital Magazine

October 31, 2025
Scientists Identified a New Blood Group After a 50-Year Mystery : ScienceAlert
Tech and Science

Scientists Identified a New Blood Group After a 50-Year Mystery : ScienceAlert

October 31, 2025
Nanotyrannus Isn’t a Juvenile T-Rex—It’s a Separate Dinosaur
Tech and Science

Nanotyrannus Isn’t a Juvenile T-Rex—It’s a Separate Dinosaur

October 31, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?