Saturday, 12 Jul 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • House
  • VIDEO
  • ScienceAlert
  • White
  • Watch
  • Trumps
  • man
  • Health
  • Day
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Tech and Science > YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators
Tech and Science

YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators

Last updated: May 14, 2025 11:49 pm
Share
YouTube targets TV dollars with NFL deal, bingeable ‘shows’ from creators
SHARE

YouTube Announces New Initiatives to Attract TV Ad Dollars

YouTube recently unveiled a series of initiatives aimed at drawing in more TV advertising dollars during its annual Brandcast event for advertisers. One of the major announcements was the expansion of its partnership with the NFL, which includes plans to exclusively stream the NFL’s first Friday game of the 2025-2026 season. Additionally, YouTube is set to test a new feature that will allow creators to organize their content into easily digestible TV show formats, catering to audiences watching YouTube on TV screens.

At last year’s Made On YouTube event, CEO Neal Mohan revealed that creators earning a significant portion of their revenue from TV screens had increased by over 30% year-over-year. Now, select creators will have the opportunity to structure their content into seasons and episodes, mirroring traditional TV shows.

Aside from these developments, YouTube is also focusing on enhancing its “shoppable TV” capabilities and providing advertisers with tools to target key cultural moments such as awards ceremonies and sporting events like The PGA Championship. By emphasizing its role as a leading platform for TV viewing, YouTube aims to attract a larger share of TV ad budgets.

As part of its collaboration with the NFL, YouTube will exclusively stream the first Friday game of the season in SĂŁo Paulo, Brazil, to a global audience. This marks YouTube’s debut as a live broadcaster for the NFL, with the game also available to YouTube TV subscribers in the U.S. The company highlighted the success of its NFL content in 2024, with users collectively watching over 350 million hours of NFL content and attracting more than 6 million live views during the NFL’s Super Bowl LIX Flag Football Game stream. The extended partnership will see YouTube continue to stream the Flag Football game for multiple years.

See also  A comprehensive list of 2025 tech layoffs

For creators, YouTube’s focus is on optimizing content for the living room experience. A pilot program set to launch in the U.S. this summer will enable hundreds of creators to structure their content for TV screens, offering viewers a more engaging and binge-worthy experience. Creators like Michelle Khare and Rhett & Link will leverage these new tools to present their content in a season-based format.

In addition, YouTube is introducing features like QR codes and send-to-phone functionality to facilitate shopping directly from the platform. The company is also leveraging Gemini AI to match ads with popular and relevant content, enhancing the overall viewer experience.

During Brandcast, YouTube showcased success stories from brands like Volvo, Dunkin’, Hilton, and State Farm, highlighting their effective use of YouTube’s advertising tools. The platform reiterated its dominance in streaming watch time in the U.S., surpassing competitors like Netflix, Disney, and Prime Video since March 2025. Furthermore, YouTube emphasized its growing presence in the podcasting space, with over 1 billion monthly active podcast users.

TAGGED:bingeableCreatorsdealDollarsNFLShowstargetsYouTube
Share This Article
Twitter Email Copy Link Print
Previous Article People with more nature in their neighborhoods smoke and drink less, study finds People with more nature in their neighborhoods smoke and drink less, study finds
Next Article Irina Shayk’s Response to the Cannes Dress Code? Elegant, Demure, Vintage Irina Shayk’s Response to the Cannes Dress Code? Elegant, Demure, Vintage
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

The Health Risks of Alcohol, a Red Dye Ban and Commercial Space Launches

Private spaceflight had a mixed week with both successes and failures. Last Tuesday, a U.S.…

January 20, 2025

Robots square off in world’s first humanoid boxing match

Robots have long been subjected to various forms of abuse, from being tortured to kicked…

May 23, 2025

Limiting Lame-Duck Collective Bargaining Agreements That Improperly Attempt to Constrain the New President – The White House

New Directive on Lame-Duck Collective Bargaining Agreements In a recent memorandum addressed to the heads…

February 2, 2025

tech rivals flock to software giant’s stage

Microsoft's Dominance in the AI Industry Microsoft made significant strides in the artificial intelligence (AI)…

May 25, 2025

J Balvin, Doja Cat and Tems to Headline FIFA Club Halftime Show

It represents a cultural recalibration—a shift in how we perceive and engage with sports, music,…

June 10, 2025

You Might Also Like

Numerous Fossils Reveal Jurassic Fish Killed in Same, Bizarre Way : ScienceAlert
Tech and Science

Numerous Fossils Reveal Jurassic Fish Killed in Same, Bizarre Way : ScienceAlert

July 12, 2025
A United Nations research institute created an AI refugee avatar
Tech and Science

A United Nations research institute created an AI refugee avatar

July 12, 2025
Water on Mars Probably Doesn’t Explain These Weird Streaks
Tech and Science

Water on Mars Probably Doesn’t Explain These Weird Streaks

July 12, 2025
Trees on city streets cope with drought by drinking from leaky pipes
Tech and Science

Trees on city streets cope with drought by drinking from leaky pipes

July 12, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?