Madrid Audiovisual Cluster Tackles the Practical Uses of AI

The integration of Artificial Intelligence (AI) in the audiovisual landscape, despite various controversies, is set to be a focal point at the upcoming Iberseries & Platino Industria event in Madrid on October 1. This workshop, organized by the Madrid Audiovisual Cluster, brings together over 100 businesses based in Madrid to delve into seven illuminating case studies, some presented by members of the Cluster.

The primary goal is to explore how AI can augment operational efficiency within the industry rather than merely focus on the potential threat to employment, as emphasized by Iberseries director, Samuel Castro.

Key topics slated for discussion include:

The workshop will be moderated by Henar León, a noted technology expert with a focus on the cultural sector, who will facilitate discussions among the participating experts.

The panel features:

Brandominus – Víctor Guerra – CEO
A prominent Spanish digital marketing agency known for data-centric strategies that marry creativity with analytics for optimal results. Brandominus serves as a strategic partner for the Spain Film Commission and the Madrid Audiovisual Cluster. Víctor Guerra states, “We aim to highlight the role of AI in elevating the visibility of brands and audiovisual content on search AI engines, and address the necessary adaptations to remain competitive in the new search-ranking environment.”

El Ranchito – Manuel Ramírez – President
El Ranchito is a leading Spanish VFX studio celebrated for its visual effects contributions to renowned productions such as “Game of Thrones” and “Society of the Snow.” Established in 2004, El Ranchito prides itself on creativity and collaboration, employing over 200 talented artists who collaborate on major global projects across film and television. Manuel Ramírez shares, “Our studio is driven by a vision to foster teamwork and expertise at every step of the creative process.”

Metropolitana de Muntatges – Ramón Arteman – Director
This Barcelona-based post-production company, which also has operations in Madrid, was founded in 1995. It specializes in VFX, CGI, color grading, and compositing, serving various sectors including advertising, film, and television. Metropolitana, known for its innovative approaches, offers comprehensive services from on-set supervision to detailed previsualization, and has built a robust reputation over its nearly three-decade legacy in the audiovisual realm.

Moments Lab – Sofía Schenone – Sales Manager
Moments Lab leverages AI to streamline audiovisual production by offering actionable summaries from information. They are set to unveil the Discovery Agent, a revolutionary tool designed to assist producers and creatives in swiftly sourcing key scenes within their media archives. Sofía Schenone explains, “By reducing the time spent on sourcing content, we empower teams to enhance their creativity and optimize workflows while finding new revenue opportunities.”

Pendular – Carlos Ballesteros – Co-Founder & CEO
This innovative startup is revolutionizing the production and monetization of sports content through AI-generated real-time analytics and visualizations for various sporting events. Based in Madrid, Pendular enables efficient video production from both live and archival footage, aiding rights holders in scaling content delivery. Carlos Ballesteros highlights, “We will showcase how Pendular employs AI technology to generate immediate sports highlights for major leagues and broadcasters, including the Australian Open.”

TBS – Telefónica Group – Óscar del Castillo (Head of Sports News) & Abel Muela Guerra (Head of Social Media for Sports)
As a part of Telefónica Group, one of Europe’s leading telecommunications enterprises, TBS specializes in the creation and distribution of audiovisual sports content. Offering services from live broadcasts to technical production and managed transmissions, they will present an AI-driven initiative aimed at automating the creation of sports highlights on the Movistar Plus+ platform. Abel Muela Guerra notes, “My demonstration will unveil how our AI tool efficiently automates content production for both TV and our social media channels.”

The Film Agency – Sarah Calderón – CEO
This international marketing agency boasts over 12 years of experience in the audiovisual sector, providing tailored marketing strategies throughout a project’s lifecycle. The agency uses its Think Early department for project development, Think Visual for premium content, and Think Data for data-driven insights to enhance decision-making. Sarah Calderón will discuss how AI integral to the agency’s audience-oriented strategies, augmenting their effectiveness in marketing campaigns during festivals and releases.