The UFC made a successful debut on Paramount+ with UFC 324 drawing in a strong viewership on Saturday night. The main card of UFC 324 saw an impressive average minute audience of 4.96 million views, with a peak of 5.93 concurrent streams. This marked the largest exclusive live event on Paramount+ to date, according to data from Adobe Analytics and Paramount channel partner data. The event was also watched by 7.18 million households globally.
The headline fight of UFC 324 featured Paddy Pimblett facing off against Justin Gaethje for the interim UFC lightweight championship. Gaethje emerged victorious with a unanimous decision, earning him a shot at the reigning UFC lightweight champion Ilia Topuria later in 2026.
In other notable fights on the card, “Suga” Sean O’Malley secured a victory over “Kung Fu Kid” Song Yadong by unanimous decision, while Natalia Silva defeated Rose Namajunas, also by unanimous decision.
Last summer, the UFC signed an exclusive deal with Paramount worth $7.7 billion. This agreement allows fans in the U.S. and Latin America to watch all major UFC events without the need to pay for additional pay-per-view charges. Paramount now has access to all UFC numbered events, 30 UFC Fight Nights per year, Dana White’s Contender Series, and the reality show “The Ultimate Fighter,” among other content.
The next highly anticipated event, UFC 325: Volkanovski vs. Lopes II, is set to take place in Sydney, Australia on Jan. 31. Fans can expect another action-packed night of fights as the UFC continues to deliver top-notch entertainment through its partnership with Paramount+.
