A+E Global Media Launches Storyground to Help Advertisers Create Bespoke Content
A+E Global Media is taking its advertising game to the next level with the launch of Storyground, a new studio aimed at helping advertisers create custom content for A+E properties such as History, A&E, and Lifetime. This move comes as part of the company’s commitment to delivering distinctive programming across various genres and platforms.
Paul Buccieri, president and chairman of A+E Global Media, expressed excitement about the launch of Storyground, emphasizing the company’s dedication to storytelling and audience engagement. He believes that this new initiative will deepen audience connections and provide value for partners.
During the recent upfront presentation to advertisers, A+E Global Media unveiled Storyground as a way to enhance its client services on a larger scale. Juliana Stock, president of marketing and digital at the company, sees Storyground as a tool to elevate the premium service A+E has been offering to clients for decades.
With a track record of successful content initiatives for brands like KFC and Chili’s, A+E Global Networks aims to use Storyground to produce creative concepts across various media platforms. This approach is designed to drive results that go beyond traditional advertising methods.
Toby Byrne, president of media solutions at A+E Global Media, highlights the company’s agility and ability to innovate as key strengths. He believes that A+E’s premium content can inspire innovative solutions for advertisers, setting the company apart from larger media entities.
In addition to launching Storyground, A+E Global Media is also forging strategic alliances with content creators to enhance its offerings. These partnerships will involve creators aligning with brands for marketing, digital, and partnership efforts, utilizing both their own social platforms and A+E’s digital network.
As A+E Global Media continues to evolve and expand its capabilities, the company looks forward to revealing more influencer and creator partnerships in the coming weeks. With Storyground and strategic alliances in place, A+E is poised to deliver compelling, customized content for advertisers across its diverse media properties.
