Two years following a surge of anti-transgender rhetoric on the airwaves, the nation’s premier LGBTQ+ advocacy organization is preparing a significant initiative this November.
The Human Rights Campaign is investing $15 million in the midterms, marking its largest funding for a non-presidential election cycle. The organization is targeting eight pivotal House districts currently held by Republicans, believing that fundamental issues — rather than cultural disputes — will ultimately decide these contests.
“The party affiliation doesn’t matter. Nor does the location. Most Americans are focused on the same core concerns,” stated HRC President Kelley Robinson. “Trans issues are not at the forefront for most people.”
During a discussion at POLITICO’s office in Rosslyn, Robinson outlined her organization’s strategy for the election cycle and offered guidance to Democratic candidates on effectively communicating LGBTQ+ issues. The conversation has been edited for brevity and clarity.
Why are you concentrating on the districts represented by Reps. David Schweikert (R-Ariz.), Juan Ciscomani (R-Ariz.), David Valadao (R-Calif.), Darrell Issa (R-Calif.), Tom Barrett (R-Mich.), Mike Lawler (R-N.Y.), Ryan Mackenzie (R-Pa.), and Rob Bresnahan (R-Pa.)?
These eight congressional districts were determined by a narrow margin of about 150,000 votes in total. In these districts for 2024, we’ve pinpointed 1.5 million equality voters we can mobilize to close that gap and win these seats. Beyond the numbers, we have a robust network of organizers in these areas, with committed volunteers working consistently to champion equality.
Your post-2024 survey revealed that while most U.S. voters were exposed to anti-trans ads, only 4% felt influenced by them. Why do you think this is, and are you worried about anti-trans messaging this cycle?
We anticipate these attacks will surface. When opponents lack a substantive message for voters, they often resort to spending excessive amounts on these diversionary tactics.
These anti-trans narratives will emerge, but they don’t impact voter behavior as one might assume. While they might spark discussions or create divisions, they don’t effectively change voting patterns. What’s vital is how people respond — clearly and concisely — before refocusing on the primary issues that concern most citizens.
By and large, the LGBTQ+ community shares the same concerns as everyone else: rising healthcare costs, political corruption, and safety. It’s crucial to engage people on these topics and not get sidetracked by the distractions these anti-trans advertisements aim to create.
When Virginia Gov. Abigail Spanberger was criticized from the right on trans issues, including trans healthcare and sports participation, she often shifted focus to her opponent’s stance against same-sex marriage and LGBTQ+ housing discrimination bans. Is this an effective approach for Democrats?
I believe she handled it excellently. She had already laid the groundwork to deflect such attacks by clearly defining her identity, priorities, and governing values before they occurred. When the attacks came, her response was very effective.
Spanberger’s method was distinct from that of Mayor John Ewing Jr. in Omaha, who faced a similar situation. He released an ad stating, “I am for fixing your potholes, and my opponent is obsessed with potties.”
There’s no one-size-fits-all message for these issues. Authenticity in communication with constituents is key, allowing for varied approaches in different regions, while maintaining consistent substance.
How did California Gov. Gavin Newsom adjust his message after 2024, specifically regarding transgender kids in sports? What advice do you have for prospective Democratic candidates in 2028 on these matters?
Anyone aspiring to the presidency in 2028 must champion civil rights and protections for all citizens, trans individuals included. The LGBTQ+ demographic is growing, projected to make up 10% of the electorate this year and 20% by 2040. We are a formidable constituency, demanding full representation.
Were you disappointed with Newsom’s meeting with Charlie Kirk?
I found it unnecessary. We’re in an era where extremism is too amplified nationwide. Those running for office should highlight the stories and issues affecting our community daily.
Focus should be on ending conflicts, addressing rising healthcare costs, and enhancing community safety, rather than giving a platform to extreme views.
What is at stake for queer Americans in this election?
In short, everything. It seemed we were approaching equality, winning Supreme Court cases, gaining media representation, and having queer leaders in executive positions. However, our rights have always been vulnerable.
This election is a wake-up call. We must counterbalance Donald Trump’s administration. LGBTQ+ individuals are facing increased insecurity, financial instability, and many are retreating into the closet. We are in a crisis.
Fortunately, if we act decisively, we can regain momentum. Failing to do so could lead to setbacks in rights and protections that might take generations to rectify.
