Carolina Herrera Takes Spring 2026 Collection to Spain
Traveling resort shows have become a common practice for many big European fashion labels, and now Carolina Herrera’s Creative Director Wes Gordon is following suit by taking his main-season show to Spain. Gordon expressed his love for Madrid, stating that it has always been one of his favorite cities in the world, and that he finds it to be a great source of inspiration for his designs.
This won’t be the first time that Gordon has taken the Carolina Herrera brand on the road; he previously presented the resort 2024 collection in Rio de Janeiro and the resort 2025 collection in Mexico City. For the Mexico City show, Gordon collaborated with local artisans to incorporate traditional crafts such as embroidery and ceramics into the collection.
Carolina Herrera has a history with Madrid, as the brand sponsored the Maestras or Women Masters show at the Thyssen Museum in 2023, showcasing the work of renowned artists like Artemisia Gentileschi, Mary Cassatt, and Sonia Delaunay. Gordon has also been involved with Vogue España’s Fashion Fund program, further solidifying the brand’s connection to the city.
Although Carolina Herrera promises to return to the New York fashion calendar in 2026, the decision to take the spring 2026 collection to Madrid comes at an exciting time for the company. The brand’s Good Girl fragrance is currently the best-selling women’s fragrance in the world, adding to its global success.
Carolina Herrera CEO Emilie Rubinfeld emphasized the brand’s willingness to explore new paths and take risks in a 2023 interview, just before the brand’s first resort show in Brazil. Rubinfeld stated, “At Herrera, we always like to chart our own course. And if you do things the same and you don’t take risks, then you know you are at a standstill.” This bold strategy has proven to be successful for the brand.
Gordon expressed his excitement about bringing Carolina Herrera to Madrid, a city that he believes is shaped by history but not confined by it. He noted the allure of the city’s ability to blend the past with the present seamlessly, stating that bringing the brand to Madrid feels like continuing a shared conversation.
