Banijay CEO Marco Bassetti has been selected to receive the prestigious Variety Vanguard Award, which will be presented at the upcoming Mipcom global content market in Cannes this October. This esteemed award recognizes leaders in the television industry who have made significant contributions to the global entertainment business. Bassetti, who heads the renowned French-based TV production and distribution company Banijay, known for producing hits like “Survivor” and “Peaky Blinders,” will be honored at the Palais de Festivals on October 13 during a keynote conversation.
Lucy Smith, the director of Mipcom Cannes and Mipjunior, praised Bassetti as an entrepreneurial and visionary executive who has propelled Banijay Entertainment to become the world’s largest production and distribution group. She emphasized his commitment to creativity, independence, and innovation, qualities that have set him apart in the industry. This recognition, in partnership with Variety, aims to celebrate Bassetti’s achievements and provide insights into the evolving landscape of the global TV industry.
Cynthia Littleton, co-editor-in-chief of Variety, commended Banijay as a dynamic force in the entertainment industry, particularly under Bassetti’s leadership. The company’s success and ambitious content offerings have solidified its position as a prominent player on the global stage. Littleton expressed delight in presenting Bassetti with the Variety Vanguard Award at Mipcom 2025, acknowledging his significant contributions to the industry’s growth.
Under Bassetti’s guidance, Banijay has navigated challenges within the industry to maintain strong performance, achieving €3.3 billion in content business revenue in 2024 with an impressive EBITDA margin of 15.8%. The company’s expansion into scripted content has been successful, with projected revenues of €1 billion in 2025. Notable productions like “Carême” for Apple TV+ and “Asterix & Obelix: The Big Fight” highlight Banijay’s diverse portfolio. Additionally, upcoming projects such as a “Peaky Blinders” film adaptation for Netflix showcase the company’s commitment to delivering high-quality content.
Banijay’s strategic acquisitions, including Caryn Mandabach Productions and Fábrica, have strengthened its presence in the industry. Investments in live entertainment production companies like Balich Wonder Studios and partnerships with prominent figures like Cris Abrego and Eva Longoria underscore Banijay’s commitment to growth and innovation.
The Vanguard Award presentation will mark the conclusion of a series of C-Suite Conversations at Mipcom Cannes, offering valuable insights for industry professionals navigating the ever-changing content landscape. With the event scheduled for October 13-16, attendees can expect a dynamic program that highlights the latest trends and opportunities in the entertainment industry.
