At first glance, Barbara appears to have mastered the art of living: from maintaining her brand and entertaining guests to flawlessly balancing motherhood and sporting a stunning new Gucci wardrobe designed by Demna. However, beneath this poised exterior, she navigates the complexities of life as if balancing on a tightrope at a circus. As the evening unfolds, it becomes evident that things may not adhere to the predetermined script. With just a crack in her polished demeanor—augmented by a splash of adaptogen-infused tincture in her champagne—the facade begins to tremble, spiraling into an absurdly surreal dystopian revelry that compels the family to redefine what “togetherness” truly means.
The grand screening took place in an opulent cinema adorned with rich brown plush, an unmistakable nod to luxury. In attendance were Demna, the newly appointed Kering CEO Luca De Meo, Francesca Bellettini, CEO of Gucci, and a host of notable celebrities including Gwyneth Paltrow and Serena Williams. When questioned about the character from the lookbook that resonated with him, Demna humorously responded: “Il Ragazzo. But please—definitely not Il Ragazzo della Porta Accanto (The Guy Next Door), and certainly not Il Figo (The Cool One). That would be a bit excessive for my taste.”
Regardless of his own reservations, Demna is now regarded as Milan’s ultimate trendsetter. He expressed his admiration for director Spike Jonze, saying, “I’ve admired his work for a long time, particularly since I first watched Adaptation. Also, Her stands out as one of my favorite films, conceptually. I wanted to collaborate with someone who could infuse the project with a strong artistic vision. This is not merely an advertisement; it embodies a profound depth and artistic perspective.” He concluded with, “It’s a film that carries a significant and substantial message.”
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