AI video startup, Higgsfield, founded by ex-Snap exec, lands $1.3B valuation

AI Video Generation Startup Higgsfield Raises $80 Million in Series A Extension

Higgsfield, a leading AI video generation startup, has announced an extension to its previous $50 million Series A round by selling an additional $80 million worth of stock. This brings the total Series A funding to $130 million and propels the company to a valuation of $1.3 billion.

Founded by Alex Mashrabov, former head of Generative AI at Snap, Higgsfield offers a cutting-edge tool that enables consumers, creators, and social media teams to create and edit AI-generated videos. Mashrabov’s expertise in AI technology has been instrumental in the company’s rapid growth and success.

Since its launch, Higgsfield has seen impressive user adoption, with over 15 million users now utilizing its platform. The startup has achieved a remarkable $200 million annual revenue run rate, doubling its trajectory in just two months. This growth has positioned Higgsfield as a leader in the industry, surpassing competitors like Lovable, Cursor, OpenAI, Slack, and Zoom.

To distinguish itself as a valuable business tool, Higgsfield emphasizes that its product is primarily used by professional social media marketers. This shift in focus reflects the platform’s evolution beyond casual content creation and solidifies its position as a key player in the market.

While Higgsfield is known for its AI capabilities, it has also been used to create a wide range of content, from controversial videos to fashion and Hollywood-inspired storytelling. The platform’s versatility and user-friendly interface have contributed to its widespread popularity among content creators.

Leading investors in the Series A extension include Accel, AI Capital Partners, Menlo Ventures, and GFT Ventures. Their support underscores the confidence in Higgsfield’s innovative technology and growth potential in the rapidly evolving AI video generation market.