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American Focus > Blog > Tech and Science > Apple’s Surprise New Product Made me Double-take
Tech and Science

Apple’s Surprise New Product Made me Double-take

Last updated: November 11, 2025 10:25 am
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Apple’s Surprise New Product Made me Double-take
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Welcome to the Unexpected: Apple’s iPhone Pocket

Apple is known for its innovative products, but the unveiling of the iPhone Pocket took everyone by surprise. This new addition to the Apple lineup for 2025 is a collaboration with the renowned Japanese design house, Issey Miyake, known for its unique approach to fashion and design.

The iPhone Pocket is described as being “Inspired by the concept of ‘a piece of cloth’” according to the official press release. Its design is unlike anything we’ve seen from Apple before, prompting mixed reactions from tech enthusiasts and fashionistas alike.

A Nostalgic Throwback

Upon first glance, the iPhone Pocket may remind some of the iconic iPod sock that was popular in the early 2000s. These cloth pouches were a fashionable way to carry your music player back in the day. However, the question remains – is there a demand for this retro-inspired tech accessory in today’s world of sleek silicone cases?

The iPhone Pocket’s design may be eye-catching with its 3D-knitted construction and vibrant colors, but concerns about its security and practicality have been raised. Some critics have even gone as far as to say that it could make users more susceptible to theft.

The Price of Fashion

What sets the iPhone Pocket apart is its price tag. Starting at £139.95/$149.95 for the shorter strap option, and a whopping £219.95/$229.95 for the longer strap, this accessory does not come cheap. In comparison, it’s the same price as an Apple Watch SE 3, making it a luxury item for those willing to splurge on a limited-edition release.

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Despite its high price, the iPhone Pocket is set to go on sale on 14 November for those who are eager to add this unique accessory to their collection. Whether it’s a fashion statement or a practical way to carry your iPhone, the iPhone Pocket is sure to turn heads and spark conversations.

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