One of the best college basketball venues in the country is The Pit in Albuquerque, New Mexico. Fernando Lovo, the former athletic director at New Mexico, has experienced this firsthand and is now bringing his expertise to the University of Colorado.
As he steps into his new role at CU, Lovo emphasizes the importance of enhancing the game day experience for fans across all sports. Drawing from his time at the University of Texas, he is determined to create an engaging and dynamic atmosphere for spectators.
Currently, New Mexico boasts impressive attendance numbers in both men’s and women’s basketball, with a notable increase in football attendance as well. In comparison, CU has room for growth in its fan attendance across various sports.
Lovo acknowledges that a winning team is crucial for drawing fans, but he also stresses the need for a captivating game day experience beyond the game itself. He plans to focus on creativity in engaging fans both inside and outside the venue.
With a vision to make CU events exciting and enjoyable, Lovo aims to elevate the atmosphere for fans and create a home advantage for the Buffaloes. While CU Events Center may not replicate The Pit, Lovo is committed to enhancing the fan experience and building a strong community of supporters at CU.
Ultimately, Lovo’s goal is to cultivate a vibrant and engaging environment that not only entertains fans but also contributes to the team’s success on the field or court. With a focus on innovation and fan involvement, he is determined to elevate the game day experience at CU and create a memorable atmosphere for all attendees.

