Content Americas, an annual TV event that kicks off its third edition this Monday in Miami, promises to provide a panoramic view of the international TV business against the backdrop of Biscayne Bay and the city’s towering skyline. With nearly 2,000 delegates and 175 exhibitors in attendance, the market is buzzing with anticipation as industry players from Latin America, the U.S. Hispanic, and Spain come together to discuss the latest trends and developments in the industry.
One of the key topics of discussion at Content Americas is the impact of global platform investment in Latin America during the pandemic. Despite a surge in series season orders in Spain in 2024, the region saw a decline in commissions from major global streamers like Netflix, Amazon, and Disney. This has raised questions about the future of the industry and how producers can navigate the changing landscape.
Christian Gabela, from Gaumont USA, emphasizes the importance of events like Content Americas in providing a platform for industry professionals to exchange ideas and insights. With the recent executive shake-ups at Televisa-Univisión’s streaming service ViX and the uncertainty surrounding global streamers’ role in driving growth in Latin America, delegates are eager to gain a better understanding of the market dynamics.
While the industry is facing challenges such as budget cuts and slower sales cycles, there is also optimism about the potential for growth in the region. SVOD players are projected to increase their subscription bases in Latin America, and established players like NBCUniversal Telemundo Enterprises are bullish on production growth.
Looking ahead, industry experts predict a more stable market in 2025, with a focus on co-productions and innovative financing models to navigate the evolving landscape. As the industry adapts to changing consumer preferences and market dynamics, Content Americas serves as a platform for industry players to come together and shape the future of the TV industry.
In conclusion, the future of the TV industry in Latin America remains uncertain, but with collaboration, creativity, and strategic partnerships, industry players are optimistic about the opportunities that lie ahead. Content Americas provides a unique opportunity for industry professionals to come together, share insights, and chart a path forward in an ever-evolving landscape. The Mediapro Studio has hit a major milestone in 2024 with the success of “El 47,” which is leading the pack at the upcoming Spanish Academy Goya Awards in February. This achievement marks a significant moment for the studio, showcasing their ability to produce high-quality content that resonates with audiences.
In a recent interview with Variety, industry experts noted a shift in production trends towards more localized content. Global streamers are focusing on creating content that caters to specific regions rather than aiming for a one-size-fits-all approach. This shift has led to a more selective process in choosing projects, with a greater emphasis on quality over quantity.
Creators are now reinventing known genres and frameworks by layering different genres to create unique and engaging content. Series that are plot-driven and character-driven are gaining popularity, with a focus on creating compelling narratives that keep viewers coming back for more.
Buyers are showing interest in regular, returnable, and franchiseable content, particularly crime dramas that have global appeal. Non-exclusive distribution deals are becoming more common, allowing for greater flexibility in content acquisition.
In Brazil, the success of Brazilian content on a global scale has sparked a desire for more international recognition. Global streamers are looking to invest in Brazilian content, further solidifying the country as a key production center in the international market.
Several deals have been announced, including adaptations of popular shows and novels, as well as partnerships between production companies to create new and exciting content. These collaborations are aimed at bridging the gap between emerging audiovisual hubs in Latin America and the global South with established international markets.
Overall, the industry is experiencing a period of transition and growth, with a renewed focus on quality and innovation in content creation. The success of “El 47” is just the beginning of what promises to be a bright future for The Mediapro Studio and the global entertainment industry as a whole. The highly anticipated 13-part crime thriller made its local debut on the Paramount Channel in Brazil and on Argentina’s TV Publica in 2022. The series has been generating excitement among viewers with its gripping storyline and talented cast.
In other news, SkyShowtime has exciting developments in store as production is currently underway for their third original series commissioned in Spain. Titled “Nails,” this comedy follows the journey of four women as they navigate societal pressures and seek to break free from expectations. Produced by Federation Spain in collaboration with Telemundo Studios and SkyShowtime, “Nails” promises to deliver a fresh and entertaining perspective on the challenges faced by modern women.
Stay tuned for more updates and announcements, as additional news will be revealed throughout Content Americas. The entertainment industry is abuzz with anticipation for these new projects and the innovative storytelling they will bring to audiences worldwide. Keep an eye out for further details on these exciting developments.
