A Look Inside Ferrari’s Maranello Workshop: A Preview of the Resort 2026 Collection
Step back in time to the 1960s with a captivating photo taken in Ferrari’s Maranello workshop, where Enzo Ferrari first established the renowned automotive company in 1947. In this iconic image, a glamorous lady adorned in fur and cat-eye sunglasses observes Ferrari craftsmen meticulously at work. This snapshot serves as a focal point for the upcoming resort 2026 collection, as explained by creative director Rocco Iannone during an exclusive in-studio preview.
The significance of this image lies in its embodiment of the brand’s cultural significance, with Ferrari being a carmaker so esteemed that the very name ‘Ferrari’ is used as a benchmark for excellence. Keeping this ethos in mind, Iannone has curated a collection that remains true to the workshop’s essence.
The collection kicks off with looks inspired by the world of engineering, featuring sleek sartorial ensembles crafted from coated denim trench coats and leather separates. These refined outfits are often paired with Ferrari-red ties, paying homage to the iconic brand. The influence of the automotive realm is subtly woven throughout the collection, evident in details like car silhouette-inspired zips and leather jackets with integrated spoilers reminiscent of those found on Ferrari vehicles.
For a unique twist, the collection incorporates actual car components as materials, such as repurposed Ferrari tires transformed into yarn for knitwear and iridescent suits crafted from a patented fabric called Q-Cycle. This innovative approach to design embodies a circular creative concept.
Drawing inspiration from vintage pilot attire, the collection features luxurious leather cargo pants reminiscent of the 1930s and the classic 7×7 check pattern commonly seen in racing suits. This distinct motif is reimagined on silk shirt dresses, knitwear pieces, and embossed leather garments, adding a touch of nostalgia to the modern designs.
Among the standout accessories is the La Ferrari Dino bag, a chic reinterpretation of the Dino model—a car named after Enzo’s son. This stylish accessory pays homage to Ferrari’s rich heritage while exuding contemporary elegance.
