When shopping for tech deals this Black Friday, the color of the device you choose could actually impact how much money you save. While many deals may be the same across all color options, there seems to be a trend this year where certain black devices are priced lower than their more vibrant counterparts.
For example, during Black Friday 2024, the Pixel 8 in Obsidian (black) was selling for almost ÂŁ60 cheaper than the Rose and Hazel color options on Amazon. These discounted devices were Amazon Resales, meaning they were returns but in “Like new” condition and still came with the original packaging and warranty.
In addition to smartphones, other devices like tablets and smartwatches also saw price discrepancies based on color. Brand-new phones like the black Pixel 8a and Xiaomi’s Redmi A3 in Midnight Black were sold at lower prices compared to their colorful counterparts.
It’s worth noting that this trend seems to be more prevalent on Amazon, but it’s always a good idea to check different color options on other platforms as well. While the Google Pixel 9a in black is currently slightly cheaper on Amazon in 2025, it’s important to compare prices across all color variations before making a purchase.
Whether this pricing strategy is intentional or just a coincidence, it’s always a good idea to explore all color options before making a decision. And if black seems boring to you, remember that you can always add a pop of color with a case.
For more Black Friday tech deals, continue browsing for discounts on a variety of devices and accessories.
