Conner Ives, the American-born, London-based designer, made a powerful statement at his fall 2025 runway show during London Fashion Week. He closed out the show wearing a slogan t-shirt that read “Protect the Dolls,” a term of endearment for trans women in the LGBTQ+ community. This gesture was reminiscent of Alexander McQueen’s iconic “We Love You Kate” t-shirt moment in 2005, emphasizing Ives’s love and support for trans individuals.
The impact of Ives’s t-shirt extended far beyond the runway. The tee quickly became a viral sensation, worn by celebrities and influencers alike. Troye Sivan sported the t-shirt at Coachella, styled by Marc FornĂ©, creating a buzz and sparking a trend. Pedro Pascal and Haider Ackermann were also seen wearing the shirt, showcasing their support for the trans community.
The viral nature of the t-shirt led to a surge in sales, with Ives selling over 200 pieces overnight. The t-shirt became a symbol of unity and solidarity, raising awareness and funds for trans lives. It was a serendipitous turn of events that highlighted the power of fashion as a platform for social change.
The images of celebrities like Troye Sivan, Lorde, Charli XCX, and Billie Eilish wearing the t-shirt at Coachella further amplified the message of inclusivity and acceptance. The t-shirt became a symbol of empowerment and a call to action for equality and justice.
In a world where fashion often reflects societal norms and values, Conner Ives’s “Protect the Dolls” t-shirt served as a beacon of hope and a reminder of the importance of standing up for marginalized communities. It was a moment that transcended the boundaries of fashion, leaving a lasting impact on the industry and beyond.
