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American Focus > Blog > Celebrities > Inside Meghan Markle’s ‘Ultimate Mortification’ Over Brand Flop
Celebrities

Inside Meghan Markle’s ‘Ultimate Mortification’ Over Brand Flop

Last updated: December 3, 2025 12:40 am
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Inside Meghan Markle’s ‘Ultimate Mortification’ Over Brand Flop
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Meghan Markle’s As Ever Brand Faces Early Challenges

Despite her high-profile status and successful career in the entertainment industry, Meghan Markle’s latest venture, As Ever, has faced some initial hurdles. The duchess has reportedly been feeling frustrated over the brand’s slow start, with low traffic numbers causing some concern.

A source close to Markle emphasized that the early setbacks have left her feeling disheartened. Launching a project that holds personal significance and seeing it struggle to gain traction can be a tough pill to swallow. Markle is said to be deeply invested in the success of As Ever and is closely monitoring every aspect of the business.

In an attempt to boost sales and attract more customers, As Ever has implemented a 20 percent site-wide discount and holiday promotions. Markle is hoping that these efforts will help capitalize on the seasonal shopping surge and drive more traffic to the brand’s website.

However, industry analysts caution that building a loyal customer base takes time and cannot be rushed. While the low traffic numbers may be concerning, they are just one piece of the puzzle. True success for As Ever will be measured by factors such as customer engagement, repeat business, and overall brand development over the coming months.

Despite the challenges, sources close to Markle maintain that she remains focused and determined to achieve her business goals. Viewing these initial obstacles as an opportunity to refine and improve the brand, Markle is approaching the situation with unwavering determination and commitment.

As one insider explained, this is a crucial test for Markle as an entrepreneur, and she is fully dedicated to overcoming any challenges that come her way. With a strategic mindset and a clear vision for the future, Markle is determined to make As Ever a success in the long run.

See also  Jessica Simpson 'Landed Role Thanks To Daughter Maxwell's Connections'
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