Meghan Markle, 43, made headlines earlier this month when she announced a rebranding of her lifestyle brand. The former actress and Duchess of Sussex revealed in an Instagram video that she was changing the name from Orchard to As Ever. In the video, Markle explained that the new name “essentially means as it’s always been,” and emphasized her love for cooking, crafting, and gardening, which she has been unable to share with her audience in recent years.
Markle stated that the previous name, Orchard, limited her to products like jams and preserves, while the new name, As Ever, opens up more possibilities for her brand. However, sources close to Markle suggest that there may have been other factors at play in the decision to rebrand. According to insiders, trademark issues were causing complications and turning into a costly legal nightmare for Markle.
Despite Markle’s explanation for the name change, it seems that there may have been external pressures influencing the decision. The rebranding of her lifestyle brand comes at a time when Markle and her husband, Prince Harry, have been navigating the complexities of public life and media scrutiny. Markle has faced criticism and backlash in the past, and it’s possible that she made the decision to rebrand in order to avoid any potential PR disasters.
As Markle continues to carve out her own path and establish herself as a public figure outside of the royal family, it’s clear that she is taking steps to protect her brand and ensure its longevity. The rebranding of her lifestyle brand may be just the beginning of a new chapter for Meghan Markle, as she continues to pursue her passions and share her talents with the world.
