OK Go, the band known for their creative music videos and catchy tunes, has once again pushed the boundaries with their latest release, “Impulse Purchase.” This time, they collaborated with animators Lucas Zanotto and Will Anderson, along with Blender Studio, to create a digital music video that combines cartoonish characters with real-time motion capture technology.
The video for “Impulse Purchase” showcases Zanotto’s signature playful and geometric animations, which are brought to life in a mesmerizing display of color and movement. What sets this video apart is the use of Blender, an open-source software that allows for dynamic 3D modeling and animation. Zanotto and Anderson utilized a tool called Geometry Nodes to create complex geometry that can change dynamically and drive a performance in an adaptive way.
In addition to the stunning visuals, the video also offers a glimpse behind the scenes, showcasing the process of capturing the movements of the band members. The credits reveal the intricate work that went into bringing the animated characters to life and syncing them with the music.
What makes “Impulse Purchase” even more unique is that the music video itself is open-source, allowing viewers to download the source files and experiment with the animation. This level of transparency and accessibility speaks to OK Go’s commitment to innovation and creativity.
Fans can experience more of OK Go’s music and visuals on their website and YouTube channel. With each new release, the band continues to push the boundaries of what is possible in music and visual storytelling. “Impulse Purchase” is a testament to their dedication to creating immersive and interactive experiences for their audience.
