Johanna Ortiz showcased her Alma collection in Madrid, using the city not just as a setting but as an integral part of her presentation. Staying true to her Colombian roots, Ortiz subtly incorporated Spanish influences. “As a child, I was drawn to trajes de luces. It wasn’t about bullfighting, but the drama of the moment. I aimed to avoid literal interpretations, opting instead for subtle nods: reinterpreting that type of embroidery, highlighting the shoulders, and exploring ruffles—elements that resonate with us—while adapting them to this imagery,” she shared.
On the runway, these inspirations manifested in gaucho-style trousers connected to the equestrian world, bolero jackets, and pom-pom belts embellishing dresses, skirts, and coats. The use of materials like leather, velvet, and shearling introduced a sense of relaxed luxury suited for a wintry season. “In my country, seasons don’t really exist. We experience mild temperatures and rain throughout the year without significant seasonal changes. This is why I enjoy combining heavier pieces with those wearable year-round,” Ortiz explained.
Unlike the vibrant hues typically associated with her designs, this collection featured muted tones to create more sophisticated, evening-ready ensembles. “We envision our client as a global woman, and in cities such as Paris or New York, winter colors are often quite restrained. Therefore, we integrated tropical elements into the textures rather than the color palette,” Ortiz elaborated.
Craftsmanship, a core aspect of the brand, was highlighted through a collaboration with jeweler Omar Hurtado, who crafted pieces inspired by pre-Colombian art that complemented the brand’s eclectic identity. Additionally, Moi & Sass contributed handcrafted leather bags. Ortiz emphasized, “It’s crucial for us to select collaborators carefully while also showcasing these crafts and the expertise behind them.” With a full house, Ortiz successfully achieved this vision.
