Kylie Jenner appears to be embracing a wave of nostalgia (or perhaps a savvy marketing move) as she revisits the mid-2010s with enthusiasm. In an effort to promote the iconic Kylie Cosmetics Lip Kits that defined that time, Jenner introduced her “King Kylie” era with a fresh, 2025 twist. After stepping into the music scene with a feature on the Terror Jr track “Fourth Strike”—which prominently showcased her lip kits in the music video—Kylie celebrated in quintessential 2010s style at the Melrose Urth Caffé, joined by Hailey Bieber.
But her revival didn’t stop at lip kits: Jenner also reintroduced her signature teal-tipped hair, a look she first unveiled at the 2014 Billboard Music Awards. Complementing the throwback vibe, she donned a striking black leather bra paired with low-rise pants, sharp pointy-toe heels, and, of course, a green boba tea in hand. Meanwhile, Bieber maintained a contemporary edge with her ensemble, which included a sleek white tank, black trousers, cross-strap pointy-toe shoes, a chic black leather blazer, and the eatery’s signature green tea boba.
Though the future of Kylie Jenner’s music career remains unclear, one thing is certain: this moment would have gone viral on Tumblr.
