As Europe experiences an intense heatwave, people are opting for less clothing, a shift that aligns perfectly with Lazoschmidl’s spring collection. This season, the brand, renowned for its focus on underwear like Y-fronts and Speedos, has embraced a bold attitude. Josef Lazo and Andreas Schmidl, the creative minds behind the brand, have adopted a defiant stance towards the label of being an underwear brand. “We’re going to do it the way we want to do it,” Lazo stated. Schmidl emphasized, “Underwear is an iconic garment… it’s something you should not be shy about or hide, and we can still bring it into the fashion context.”
Interestingly, underwear often takes center stage in everyday scenarios when one is neither fully clothed nor entirely undressed. Situations such as watching TV in boxers and quickly covering up to answer the door, or realizing a lack of milk and donning pajama pants for a quick store run, highlight the everyday relevance of underwear.
One of the standout offerings from Lazoschmidl this spring is a two-piece ensemble featuring a tank top and briefs, serving as an alternative to traditional jackets and pants. In this collection, clothing items are designed to complement the underwear. Although the selection is limited, it includes a variety of styles, focusing on polo-like tops, including a zip-front design in red, green, and blue stripes, and snap-front shirts in sheer fabric or pink lace. Additional pieces include logo sweats, giraffe-print pull-on pants, and robes in floral and patchwork prints, terry cloth, and a towel-like waffle material. The most luxurious robe features sequins arranged in a diamond pattern.
Lazoschmidl’s signature camp style is subtly woven into the spring collection. Schmidl mentioned that the collection was “subconsciously inspired by sitcoms of the ’80s, especially Golden Girls,” a series that Josef has watched numerous times. Lazo reflected, “It was not actually the inspiration for the collection, but in hindsight, we realized that it has a lot to do with it and there are elements that feel very Golden Girls.” He noted that much of the series features characters in dressing gowns or bathrobes, often eating cheesecake, which became a theme in their collection.
Schmidl humorously added, “We put a beefcake in the cheesecake.”
