The European Union has taken a significant step towards promoting competition in the app ecosystem by allowing access to alternative app stores through the Digital Markets Act (DMA). This regulation enables users in the EU to explore a wider range of apps outside of Apple’s App Store, creating a more diverse marketplace for developers and consumers alike.
Unlike Apple’s App Store, where apps undergo a strict App Review process, apps on alternative app marketplaces must go through a notarization process to ensure they meet certain platform integrity standards, such as being free of malware. However, each store has the autonomy to review and approve apps based on its own policies, taking responsibility for support and refunds.
Developers looking to run an alternative app marketplace in the EU must adhere to Apple’s alternative business terms, including paying a Core Technology Fee of €0.50 for each first annual install of their marketplace app. This fee is required even before reaching the threshold of 1 million installs, which is the standard for other EU apps distributed under Apple’s DMA business terms.
Despite the complexity of these new rules, several developers have seized the opportunity to distribute their apps beyond Apple’s ecosystem. In addition to the EU, other markets like Japan are also exploring alternative app store options. Apple recently announced compliance with the Mobile Software Competition Act in Japan, allowing developers to distribute apps and process payments outside of the App Store.
In the EU, iPhone users can now access alternative app stores such as AltStore PAL, Setapp Mobile (now closed), and Epic Games Store. AltStore PAL, developed by Riley Testut, offers an open-source platform for independent developers to distribute their apps alongside popular offerings like Delta and Clip. Unlike Apple’s App Store, AltStore apps are self-hosted by developers, giving users more control over the apps they access.
Setapp Mobile, developed by MacPaw, was one of the first companies to establish an alternative app store for EU users but unfortunately shut down in February 2026 due to Apple’s evolving and complex business terms. The subscription-based service featured curated apps free from in-app purchases or ads, providing users with a high-quality selection of apps.
Epic Games Store, launched by Fortnite maker Epic Games, offers a variety of games for iOS users in the EU, including popular titles like Fortnite, Rocket League Sideswipe, and Fall Guys. The company is also expanding its presence to other alternative app stores, such as AltStore PAL and Aptoide’s iOS store, following its legal battle with Apple over App Store policies.
Overall, the introduction of alternative app stores in the EU signifies a shift towards a more competitive and diverse app marketplace, empowering developers and users to explore new opportunities outside of traditional app distribution channels.
Aptoide (EU)
Aptoide, the Lisbon-based alternative game store for iPhone, has emerged as a popular open-source solution for app distribution within the EU. With a focus on safety, Aptoide scans all apps to ensure they are safe for download and installation, offering users peace of mind.
The iOS version of Aptoide was initially introduced as an invite-only beta in June 2024 but has since become widely available across the EU. Unlike traditional app stores, Aptoide operates on a free-to-use model, eliminating the need for users to cover the Core Technology Fee typically paid to Apple. Instead, Aptoide generates revenue by charging a 10% to 20% commission on in-app purchases made through the platform, depending on their source.
With over 1 million apps available across various platforms including Android, web, car, and TV, Aptoide boasts a user base of more than 430 million individuals seeking a diverse range of applications.
Mobivention marketplace (EU)
Mobivention marketplace, operating within the EU, serves as a B2B-focused app store, catering to companies seeking to distribute internal apps among employees without the constraints of traditional app stores like Apple’s. Additionally, Mobivention offers customized app marketplace development for companies looking to provide employees with exclusive access to corporate apps.
Skich (EU)
Skich, a recently launched alternative app store within the EU, promises a unique user experience with a Tinder-like interface for app discovery. Users can swipe right to find apps that match their interests and preferences, create personalized playlists, and even see what apps their friends are using. With a commission rate of 15% on all purchases, Skich aims to attract developers by offering a fresh approach to app distribution.
Onside (EU and Japan)
Onside, the alternative iOS app store available in both the EU and Japan, has leveraged the recent regulatory changes to offer developers more competitive rates while ensuring user security and privacy. With support for a variety of payment methods including bank cards and Apple Pay, Onside aims to provide a seamless app shopping experience for consumers.
Featuring a curated selection of top apps and exclusive offerings, Onside presents users with a familiar app store interface complete with editorial collections, ratings, reviews, and automatic updates, enhancing the overall app discovery and download process.
The world of fashion is constantly evolving, with new trends emerging every season. One of the latest trends to hit the runway is the resurgence of 90s fashion. From crop tops to baggy jeans, the 90s are back in a big way.
One of the key pieces of 90s fashion making a comeback is the slip dress. This slinky, silky dress was a staple in every 90s girl’s wardrobe, and now it’s back in style. The slip dress is versatile and can be dressed up or down, making it a perfect addition to any wardrobe.
Another popular trend from the 90s that is making a comeback is the oversized blazer. This boxy, menswear-inspired blazer was a favorite among fashionistas in the 90s, and now it’s back on trend. Pair it with a slip dress for a modern take on 90s style, or wear it with jeans and a t-shirt for a more casual look.
Baggy jeans are also back in style, with fashion influencers everywhere rocking the oversized denim look. Whether you prefer wide-leg jeans or boyfriend jeans, there’s a style to suit everyone’s taste. Pair them with a crop top or a graphic tee for a laid-back, 90s-inspired look.
Accessories are also a key part of the 90s fashion revival. Chunky sneakers, mini backpacks, and chokers are all making a comeback. These accessories add a fun and nostalgic touch to any outfit, whether you’re going for a full-on 90s look or just adding a hint of retro flair to your ensemble.
Overall, the 90s fashion revival is a fun and exciting trend that allows fashion lovers to experiment with new styles and looks. Whether you’re a fan of slip dresses, oversized blazers, or baggy jeans, there’s a 90s trend for everyone to embrace. So dig out your old 90s favorites or hit up the thrift stores to add a touch of retro style to your wardrobe.
