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American Focus > Blog > Entertainment > Paramount Expected to Raise Price of Warner Bros. Bid, Will Netflix Walk Away?
Entertainment

Paramount Expected to Raise Price of Warner Bros. Bid, Will Netflix Walk Away?

Last updated: February 23, 2026 5:00 am
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Paramount Expected to Raise Price of Warner Bros. Bid, Will Netflix Walk Away?
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Paramount Skydance, led by David Ellison, is racing against the clock to submit its best and final offer for Warner Bros. Discovery before the Monday deadline. The company is expected to come back with an offer exceeding its previous bid of $30 per share for WBD, in an attempt to outshine Netflix and secure the deal.

The board of Warner Bros. Discovery, with Netflix’s permission, has opened a seven-day window for discussions with Paramount to explore an improved offer. This window closes at 11:59 p.m. ET on Feb. 23, following intensive negotiations over the weekend.

While Paramount has chosen not to disclose its next move, insiders suggest that the revised offer for Warner Bros. Discovery will likely be set at $32 per share.

The ball is now in Netflix’s court. After Paramount presents its revised proposal, Netflix has four days to either match the offer or withdraw from the merger and acquisition process.

In a recent interview with Variety, Netflix co-CEO Ted Sarandos hinted at the streamer’s disciplined approach to deals, stating that they have a history of walking away to avoid overpaying. Sarandos emphasized that Netflix has a signed deal with Warner Bros. Discovery and will wait to see if a better offer materializes.

If Warner Bros. Discovery accepts Paramount Skydance’s increased offer, they will be obligated to pay a $2.8 billion breakup fee to Netflix. Paramount has indicated that they will cover this cost in their latest proposal.

The back-and-forth between the companies intensified after Warner Bros. Discovery requested clarification on Paramount’s best and final offer, which was anticipated to exceed $31 per share. The WBD board has set a special meeting for shareholders to vote on the Netflix deal, scheduled for March 20.

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Analysts speculate on the potential bidding war, with expectations that Paramount may need to offer around $34 per share to outbid Netflix. The current agreement with Netflix involves the purchase of Warner Bros.’s studios and streaming businesses for $27.75 per share, with WBD shareholders retaining equity in Discovery Global.

As the competition heats up, the focus shifts to the response from Netflix and their willingness to match or surpass Paramount’s offer. The outcome of this high-stakes bidding war will shape the future landscape of the entertainment industry.

In the midst of these negotiations, former President Donald Trump has weighed in on social media, calling for Netflix to remove board member Susan Rice. However, Netflix has maintained that the deal is a business transaction and will be subject to regulatory scrutiny.

The Department of Justice has expanded its review of the Netflix-WB agreement to assess potential antitrust concerns. Netflix has denied claims of monopolistic behavior and expressed readiness to cooperate with regulators.

Amidst the regulatory scrutiny and competitive bidding, Paramount and Netflix are vying for control of Warner Bros. Discovery, setting the stage for a high-stakes battle for dominance in the entertainment industry. The outcome of this corporate drama will have far-reaching implications for the future of streaming and content creation.

TAGGED:BidBrosexpectedNetflixParamountPriceraiseWalkWarner
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