Neotame, a potent artificial sweetener that is 7,000-13,000 times sweeter than sugar, has been found in a variety of products ranging from ice cream to lip gloss. However, a recent study published in JAMA has uncovered that neotame is also present in many flavored disposable e-cigarettes, adding an extra layer of allure for teens and children.
The study examined 11 popular disposable vape brands, including Elf Bar, Breeze, and Mr. Fog, and found neotame in all of them. Interestingly, the sweetener was also detected in vapes marketed as “zero-nicotine” or those using nicotine analogs, despite being technically illegal in the U.S. These illicit products continue to be widely available at gas stations, convenience stores, and online. On the other hand, FDA-authorized e-cigarettes and Juul did not contain neotame.
The surge in popularity of fruity flavored e-cigarettes, which make up 86% of retail sales in the U.S., has been attributed to the influx of illegal products from China. The FDA has only approved a limited number of tobacco- and menthol-flavored e-cigarettes, accounting for 14% of sales. Concerns about the appeal of flavored vapes to young people led to the Supreme Court upholding the FDA’s decision not to authorize them.
Researchers warn that neotame in e-cigarettes poses a safety issue as the sweetener is only approved for use in food, not for inhalation. Burning sugar in cigarettes has been shown to increase the levels of toxic chemicals inhaled, raising concerns about the potential health risks associated with neotame in e-cigarettes.
The study also highlighted the use of sweeteners in nicotine pouches and chewing tobacco to impart flavor while evading regulations. The legality of nicotine analog products, which contain compounds similar to nicotine but with different chemical formulas, remains a contentious issue.
Efforts to crack down on illegal vapes have been initiated by the Trump administration, with a recent seizure of $34 million worth of products in Chicago. However, challenges remain due to budget cuts at the FDA and the closure of the Office of Smoking and Health at the CDC, hindering a robust government response to the issue.
In conclusion, the presence of neotame in flavored disposable e-cigarettes raises concerns about their appeal to youth and potential health risks. Regulatory agencies need to address the illicit e-cigarette market, authorize compliant products, and enforce regulations to protect public health.
