Shortly after Meghan introduced American Riviera Orchard, the United States Patent and Trademark Office turned down her application. The rejection was due to inconsistencies in product categories and concerns about trademarking geographic locations.
Another application was also denied by the USPTO, focusing on the brand’s logo, particularly the letter “O” in its design, which was described as “inconsistent with the mark on the drawing.”
The response, as shared by the Daily Mail, stated, “Descriptions must be accurate and identify only those literal and design elements appearing in the mark. In particular, the current mark description indicates that the letter ‘O’ appears in the mark. However, the letter is now clearly visible or highly stylized that it is unrecognizable as a letter. Furthermore, the description is incomplete because it does not describe all the elements in the mark.”
The office suggested a new description, if it is accurate: “The mark consists of a double-lined octagon enclosing the stylized and overlapping letters ‘AR’ and incorporating decorative and looping lines. The latter ‘A’ contains a stylized flower at the top of the letter.”
In February 2025, Meghan rebranded American Riviera Orchard as As Ever, following several trademark issues. However, reports indicated she neglected to sign the trademark documents before submitting them.
Her plan to market clothing under the new brand was thwarted by the USPTO, as a Chinese clothing company named ASEVER already existed.
Besides the name issue, the As Ever logo faced criticism for allegedly resembling a town crest from Mallorca, Spain.
Additional challenges arose when a jam expert criticized her “runny” apricot spread.
“It’s a real disappointment that Meghan is selling a fruit spread, which is what you make when your jam fails,” stated Donna Collins, owner of Jelly Queens. said. “In the jam industry, a spread is what we call something that didn’t work. It can have the best ingredients, but if I had a jam that was too runny, I’d slap a label on it and call it a spread. There’s no excuse for this. It should be perfect.”
Collins also criticized the use of “conventionally grown apricots, which will have used pesticides.”
“And why is she using pectin, which is a gelling agent, unless it’s because her spread was too runny? Most spreads don’t use pectin,” she remarked.
By August 2025, a source revealed to Rob Shuter’s #ShuterScoop that the brand was in disarray, lacking “leadership, direction, and money.”
“Vendors haven’t been paid in months,” an insider mentioned. A consultant observed that the company “blew millions on PR without securing supply chains.”
Another source attributed the brand’s criticism to Meghan’s public image.
“Every misstep gets magnified,” they noted.
Regarding the brand’s future, another source commented, “This isn’t just rocky. It’s already sinking.”
