Rag & Bone Transforms Showroom Into Mock Apartment for Fall Collection
At Rag & Bone, Jennie McCormick is focused on creating a full wardrobe for the everyday woman. This season, she decided to shake things up by transforming the brand’s showroom into a mock apartment to showcase how Rag & Bone essentials can seamlessly take you from day to night.
The showroom featured different wardrobes for the Rag & Bone woman, ranging from day-appropriate suits to glamorous shearling jackets and slips perfect for evening wear. McCormick’s goal was to elevate the brand’s existing essentials, such as the beloved Mercer blazer, which received a military-inspired upgrade with regalia buttons in khaki green, navy, and black. The iconic Newbury boot also made an appearance in stylish variations like black croc leather and burgundy calf hair.
Model and muse for this season, Hanne Gaby Odiele, showcased Rag & Bone’s latest denim style, the Sutton. This new style offers a slim leg cigarette fit, bridging the gap between skinny jeans and a more tailored look. Paired with other essentials from the collection, the Sutton denim added a polished and elevated touch to the overall aesthetic.
