Snoop Dogg and NBCUniversal Entertainment & Studios have recently announced a new creative partnership that covers film, television, sports entertainment, and streaming. This exciting collaboration was revealed by NBCUniversal Entertainment & Studios Chairman Donna Langley, who praised Snoop’s showmanship, artistry, and business acumen.
The deal with NBCU expands Snoop Dogg’s existing relationship with the network, where he has previously appeared as a judge on “The Voice” and contributed to coverage of the 2024 Olympic Games. As part of the new agreement, Snoop will return to “The Voice” as a coach in Season 28. Additionally, he is working on a Universal film about his life, marking the first project from his production company, Death Row Pictures.
The film, written by Joe Robert Cole and produced by Snoop, Brian Grazer, and Death Row Pictures President Sara Ramaker, aims to showcase Snoop’s influence beyond music through innovative storytelling. The company’s team, which includes Kevyn Woods, Keifer Moore, and Torre Blake, will be based on the Universal Studios lot.
In a statement, Snoop expressed his excitement about joining the NBCUniversal family, emphasizing the courage and vision of Donna Langley and her team. As a multi-platinum artist, actor, producer, and businessman, Snoop Dogg’s impact on the entertainment industry has been recognized with numerous accolades, including 20 Grammy Award nominations and a spot on Time’s 100 Most Influential People list.
This new partnership signifies a significant step for Snoop Dogg and Death Row Pictures, as they continue to expand their presence in the entertainment industry. With Snoop’s unique talent and NBCUniversal’s support, the future looks bright for this dynamic collaboration.
Snoop Dogg is represented by WME and Yorn, Levine, Barnes, Krintzman, Rubenstein, Kohner, Endlich & Gellman.
