Steak ‘n Shake Announces Monumental Patriotic Gesture Amid Culture Wars
In a bold declaration of allegiance to patriotism, Steak ‘n Shake has embarked on an initiative to hoist grand American flags at its locations across the country. The company’s move comes on the heels of tributes to the late conservative figure, Charlie Kirk, catalyzing an outpouring of nostalgic fervor.
This weekend, Steak ‘n Shake, renowned for its classic burgers and shakes, made headlines by affirming its commitment to display “the tallest and biggest American flag that local governments will allow” at all its outlets nationwide.
The flag installations have begun at Steak ‘n Shake.
Every Steak ‘n Shake is getting the tallest and biggest American flag that local governments will allow!
Steak ‘n Shake proudly supports American values and traditions. pic.twitter.com/w19csgwy5H
— Steak ‘n Shake (@SteaknShake) October 4, 2025
In a message shared on X, the company reaffirmed its patriotic sentiments:
The flag installations have begun at Steak ‘n Shake.
Every Steak ‘n Shake is getting the tallest and biggest American flag that local governments will allow!
Steak ‘n Shake proudly supports American values and traditions.
This fervor for expressing conservative values is not unprecedented; shortly after Kirk’s tragic passing, Steak ‘n Shake issued a heartfelt tribute, describing him as “a devoted husband and father, a powerful voice for freedom, and a courageous champion for conservative values.”
If we didn’t already love @SteaknShake enough:
Thank you. pic.twitter.com/glJLdjTVfJ— Anna Paulina Luna (@realannapaulina) September 19, 2025
In sharp contrast, Cracker Barrel finds itself in a public relations quagmire, scrambling to rectify the fallout from its recent “woke” rebranding. Steak ‘n Shake has even gone so far as to erect a billboard demanding the ousting of Cracker Barrel’s CEO.
Yes, we are responsible for this billboard.
Cracker Barrel’s board has failed its shareholders. It has spent over a decade fighting with one of its largest shareholders rather than collaborating for the good of the company. CB has been at the forefront of the DEI movement at… https://t.co/gwF2BR5iBD
— Steak ‘n Shake (@SteaknShake) September 18, 2025
Earlier last month, Steak ‘n Shake shared its grievances on social media, asserting:
“Cracker Barrel’s board has failed its shareholders. It has spent over a decade fighting with one of its largest shareholders rather than collaborating for the good of the company. CB has been at the forefront of the DEI movement while compromising food quality and incurring losses from failed acquisitions. The board apparently prioritizes DEI over ROI.
Now, we are running a proxy contest at our own expense to fire the CEO. Biglari is doing the work left undone by the board.
Fire the CEO!
Save Cracker Barrel!”
Additionally, Steak ‘n Shake has taken a stance in the ongoing dialogue regarding children’s programming, publicly endorsing a boycott of Netflix due to its portrayal of adult themes.
Our Blunder Prevention Department stands ready to assist.
—Steaktoshi https://t.co/koiLn1uwEY
— Steak ‘n Shake (@SteaknShake) October 1, 2025
The unfolding scenario highlights a crucial lesson in modern business strategy: brands like Steak ‘n Shake, which unabashedly celebrate American values and honor figures like Charlie Kirk, seem to flourish. In contrast, others—like Cracker Barrel—are discovering the bitter consequences of alienating their core customers by embracing a divisive agenda.
