The Super Bowl LX matchup between the Seattle Seahawks and the New England Patriots was simulcast on NBC, Peacock, and Telemundo, drawing an average of 124.9 million viewers on Sunday night. The game saw the Seattle Seahawks emerge victorious with a 29-13 win over the New England Patriots, marking their second-ever Super Bowl win. While the viewership numbers were slightly lower than last year’s game, which set a record with 127.7 million average viewers on Fox, NBC reported that viewership peaked during the second quarter of the game, with an average of 137.8 million viewers. This peak viewership made it the highest in U.S. TV history and the most-watched TV broadcast in the history of NBCUniversal.
The 124.9 million viewer statistic was based on the live+same day Nielsen Big Data+Panel measurement, which included NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+. This makes it the second-most watched program in U.S. TV history, trailing only last year’s Super Bowl LIX on Fox. The ratings represent the average number of people tuned in at any given moment during the game, with the Super Bowl LX airing from 6:40 p.m. to 10:28 p.m. ET.
The halftime performance by Bad Bunny also drew a significant audience, with an average of 128.2 million viewers tuning in. While this was slightly lower than Kendrick Lamar’s record-breaking performance during last year’s game, it was still a remarkable feat. Telemundo, the Spanish-language broadcaster, averaged 3.3 million viewers, making it the most-watched Super Bowl in U.S. Spanish-language TV history.
Following the Super Bowl, NBC continued with its Winter Olympics coverage, with “Primetime in Milan” and “Milan Prime” averaging 42 million viewers. This marked the best Winter Games audience for NBC since the 2014 Sochi Olympics, showing a 73% increase compared to the post-Super Bowl LVI Beijing Olympics show in 2022.
NBC Sports President Rick Cordella praised the Super Bowl and NFL for delivering a blockbuster audience across their platforms and providing a strong lead-in to their Olympics coverage. The Super Bowl and Olympics are considered the two most powerful events in the world, and the production teams were commended for their presentations.
Overall, the Super Bowl viewership has been consistently high since 2010, with the game attracting over 100 million viewers for the first time. Super Bowl LX in 2026 was the first to be reported using Nielsen’s Big Data + Panel methodology, with all prior reporting using Nielsen’s Panel-Only measurement. The inclusion of Out-of-Home (OOH) viewing has also been factored into the ratings since Super Bowl LV, with Nielsen now covering 100% of the U.S. contiguous television population for OOH measurement.
