Justin Baldoni’s crisis management team recently made headlines for mentioning Taylor Swift in their alleged plan to take down Blake Lively. Lively, 37, filed a sexual harassment lawsuit against Baldoni, 40, citing a “hostile work environment” and “severe emotional distress.”
According to exhibits attached to the complaint, a crisis management expert working for Baldoni wrote in an email on August 6, “we have seen the most innocuous issues turn giant due to socials or the hugest crises have no effect on social whatsoever. You just cannot tell at this stage. But, BL does have some of the same TS fanbase so we will be taking it extremely seriously.”
Additionally, a “scenario planning” document from Baldoni’s side mentioned exploring planting stories about the weaponization of feminism and how people like Taylor Swift have been accused of using these tactics to ‘bully’ into getting what they want. Lively and Swift, 35, have a long-standing friendship that has been documented over the years.
In response to the lawsuit, Us Weekly reached out to Lively’s rep for comment and also reached out to Swift’s rep for their input on the matter.
Baldoni also appeared to use a social media post of Hailey Bieber as an example in an astroturfing plan against Lively. Text exchanges reviewed in a legal complaint showed Baldoni had sent a screenshot of a thread that unpacked “Hailey Bieber’s history of bullying women,” indicating that it could be used in their plan.
Lively’s complaint alleges that millions of people, including reporters and influencers, were unwitting consumers of a crisis PR, astroturfing, and digital retaliation campaign orchestrated by Baldoni against her.
Baldoni’s lawyer, Bryan Freedman, addressed Lively’s allegations, calling them “completely false, outrageous, and intentionally salacious.” He accused Lively of filing the lawsuit to fix her negative reputation and rehash a narrative regarding the production of the film. Freedman also claimed that Lively made multiple demands and threats during filming, leading to the demise of the film’s release.
In a statement to The New York Times, Lively expressed hope that her legal action would expose the retaliatory tactics used to harm individuals who speak up about misconduct and protect others who may be targeted. She denied spreading negative information about Baldoni.
The ongoing legal battle between Lively and Baldoni continues to unfold, shedding light on the complexities of navigating workplace dynamics and the power dynamics at play in the entertainment industry. The world of fashion is constantly evolving, with new trends and styles emerging every season. From bold prints to minimalist designs, there is something for everyone in the ever-changing world of fashion. One trend that has been gaining popularity in recent years is sustainable fashion.
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