When it comes to women’s rights, Scandinavia stands out as a region that is particularly advanced. Anna Teurnell, the founder of Teurn Studios, is navigating the world of fashion where most collections for women are designed by men, and buyers are constantly requesting more dresses. As she explores this realm, she is pondering the connection between feminism and feminine aesthetics.
Teurnell’s signature style is a solutions-based approach to dressing that draws inspiration from menswear. She loves the idea of wearing similar outfits every day with small adjustments, adding a feminine touch to create a quiet kind of feminism. This blend of hard and soft elements is evident in her designs, such as an inky satin blouse paired with oversized paper bag jeans.
In her latest collection, Teurnell offers a mix of festive pieces like a shiny slip top and “kitty cat” separates made of fil coupe fabric. Accessories play a crucial role in her vision, with bold metal stud belts and rhinestone earrings elevating even the simplest sweater and jeans ensemble.
On the tailoring front, Teurnell presents a striped suit with high-waisted pants and a double-breasted blazer, as well as a cropped trench jacket that can be styled in different ways. A new addition to her lineup is a box-pleat midi skirt, although she emphasizes that trousers remain her most important product category. From tailored track pants to slim-fitting “Joey Ramone” pants in denim or leather, Teurnell offers a range of options for women who appreciate both volume and sleek silhouettes.
Overall, Teurnell’s collection exudes a sense of effortless cool, blending masculine and feminine elements to create a unique aesthetic. With a focus on practicality and style, Teurn Studios is carving out its place in the fashion industry, challenging traditional norms and redefining what it means to dress as a modern woman.
