The Evolution of Morning Beauty Routines
In 2024, the beauty world saw the rise of a new trend known as the “morning shed,” which gained popularity on TikTok. This trend involved users layering various skincare products such as serums, mouth tape, bonnets, sheet masks, and curlers before bed, only to film themselves “shedding” these layers in the morning. While the trend may seem intriguing, dermatologists have expressed concerns about its potential risks, especially when it comes to using active ingredients. Dr. Purvisha Patel warned in an interview with Vogue that the morning shed could be a “recipe for disaster” for skincare. As we transition into 2025, it may be best to leave this trend behind.
The Charm of Demure Beauty
Despite some controversial trends, TikTok also brought forth some positive beauty movements in 2024. Inspired by Jools Lebron’s concept of “demure” beauty, users embraced a more modest and mindful approach to their makeup routines. This trend focused on clean and classic looks, with touches of blush, nude lips, almond-shaped nails, and sleek, glossy hair. Demure beauty proved to be both trending and timeless, appealing to those seeking simplicity and elegance in their daily routines.
Sustainable Beauty with One-Product Make-Up
2024 was marked by a shift towards efficiency and sustainability in beauty practices, exemplified by the rise of one-product make-up routines. Make-up artist Emily Wood popularized the “scribble liner” technique, showcasing how a simple lip liner could be used for a full-face contour. This approach resonated with over 25 million viewers on TikTok, highlighting the appeal of easy, accessible, and eco-friendly beauty solutions. As Wood mentioned in an interview with Vogue, the trend of one-product make-up is all about doing more with less, making it a practical choice for those looking to streamline their beauty routines.
