BTS’ Kim Taehyung, also known as V, recently caused a frenzy in the fashion world with his latest Instagram update. The K-pop idol shared some mirror selfies on July 1, 2025, showcasing his phone cover, which turned out to be the leopard puffer case from Urban Sophistications. Fans quickly identified the brand and rushed to purchase the item, leading to a complete sell-out of the phone case on July 3, 2025.
Urban Sophistications acknowledged the impact of Taehyung’s social media post by sharing his photo on their Instagram story and offering a pre-order link for fans to secure the coveted phone cover. This incident is not the first time Taehyung has influenced product sales, as his Instagram posts have previously led to the sell-out of luxury items with high price tags.
Fans took to social media to express their awe at Taehyung’s influence, dubbing him the “sales fairy” and acknowledging his powerful impact on global fashion trends. The sell-out of the leopard puffer case further solidified Taehyung’s reputation as a trendsetter in the industry.
In other exciting news, Taehyung is set to make a comeback at the Paris Fashion Week through the Celine showcase on July 6, 2025. As Celine’s global ambassador since 2023, Taehyung’s fashion choices have consistently garnered attention and led to the rapid sell-out of various products, including wristwatches and accessories from the brand.
Following his recent trip to Japan, Taehyung was spotted at the Gimpo Airport on July 1, 2025, carrying a Celine travel bag and wearing gold Knot earrings from the brand that quickly sold out. His appearances at events like the HOPE ON THE STAGE concert have also sparked interest in luxury items he wears, such as the Cartier “Crash” London 18K Gold Asymmetric Wristwatch and the Santos-Dumont Watch Quartz movement.
As Taehyung prepares to join his BTS bandmates in the creation of their upcoming album, fans eagerly anticipate his return to the fashion spotlight at the Paris Fashion Week. With his unparalleled influence and eye-catching style, Taehyung continues to captivate audiences worldwide and set trends in the ever-evolving world of fashion and entertainment.
