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American Focus > Blog > Lifestyle > Toothpaste Dressing Is the Minty Fresh Trend We’re All-in On
Lifestyle

Toothpaste Dressing Is the Minty Fresh Trend We’re All-in On

Last updated: March 22, 2026 11:25 am
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Toothpaste Dressing Is the Minty Fresh Trend We’re All-in On
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The era of pistachio and tomato hues has passed, followed by the buttery yellow wave, which came to a halt when Hailey Bieber introduced a “lemon-tini” summer. What could possibly succeed these culinary-inspired color trends? Enter a refreshing minty style reminiscent of a burst of Colgate. Let’s dub this trend “toothpaste dressing.”

“I feel like a mermaid,” remarked Love Story actor Sarah Pidgeon to Vogue, describing her frosty-toned sequin slip from Matthieu Blazy’s Métiers d’art 2026 collection, which she donned for her debut Oscars weekend. “This color! It’s like toothpaste… but super chic toothpaste.” Meanwhile, Dua Lipa sported a floral blue-green Roberto Cavalli dress paired with minty boots.

Efforts to bring mint green and pale, icy blues to the forefront have been ongoing. During the spring/summer 2025 runways, mint green took over from blush pink as the leading pastel, featuring sheer layers and soft tonal styling. Fendi showcased gauzy organza dresses, while Chanel, set against the botanical greens of the Grand Palais, presented sparkle-adorned mint tweed suits and diaphanous icy blue capes. Estonian, London-based designer Johanna Parv infused her sporty silhouettes with lush light green, achieving a balance of beauty and functionality. For fall 2025, pastel tones disrupted the typically rich winter palettes, lending a lighter feel to heavier winter styles. This was evident at Givenchy and Stella McCartney, where mint was incorporated into structured silhouettes alongside brown and charcoal tailoring.

In 2026, mint combined with jade, moss, and minimalist botanical tones to create a broader movement of organic greens. Cool blues also emerged: Simone Rocha’s spring 2026 line featured frosty blue chiffons with floral and pearl details, while Dior embraced the shade in architectural bubble dresses, emphasizing a ladylike silhouette. These lighter tones provided designers with a canvas to explore various shades and expressions of femininity.

Chanel spring 2026.

Photo: Armando Grillo / Gorunway.com

Chanel spring 2026.

Chanel spring 2026.

Photo: Armando Grillo / Gorunway.com

Chanel took the toothpaste inspiration further, incorporating mint-capped pumps and foamy-toned bags into their collection. These colors spread across openwork crochet skirts, macrame belts, bouclé dresses, and tweed blazers. Against a palette of reds, pinks, golds, and grays, mint stood out for its fresh and fun vibe. The green heels have been part of the excitement surrounding Matthieu Blazy’s initial Chanel collection in stores. “I love that this fresh colorway is making a comeback all thanks to Blazy,” says writer Alice Betts. “On top of my wishlist is the Chanel small tote bag, it adds a perfect pop of color that feels like a much-needed playful antidote or pick-me-up.”

Independent designers are embracing this trend. “Jazz [Mignone], our creative director, is a color enthusiast,” says Hattie Tennant, founder of the London-based intimates and clothing brand Fruity Booty. “We always joke about her having little relationships with different shades. She truly fell in love with mint this time last year, and because of the design cycle, it took a while to materialize, but it arrived exactly when we needed it.”

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TAGGED:AllInDressingFreshMintyToothpasteTrend
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