ITV Studios has officially announced a groundbreaking partnership with Vice Studios, solidifying their position as the exclusive global distributor for Vice’s extensive content library. This exciting collaboration was revealed ahead of the ITV Studios London Screenings presentation, marking a significant milestone for both companies.
Under this new agreement, ITV Studios will gain access to nearly 2,000 hours of Vice content, enhancing their already impressive catalogue of over 90,000 hours of programming. In addition to representing Vice’s existing content, ITV Studios will also have the opportunity to distribute future projects from Vice Studios, including scripted and non-scripted offerings like the popular “Dark Side of the Ring” franchise and “United Gangs of America.”
One of the key highlights of this partnership is the launch of ITV Studios’ Zoo 55 label, which will play a pivotal role in maximizing the reach of Vice’s content across various digital platforms and FAST channels. This strategic move will allow ITV Studios to leverage Vice’s brands and catalogue in the rapidly evolving digital landscape, reaching audiences on social media and connected TV platforms.
The collaboration will also encompass upcoming projects from Vice Studios, including new scripted series produced by Pulse Films, the UK production hub behind the acclaimed “Gangs of London” series. Both companies are excited about the creative possibilities that lie ahead, with Vice Studios co-president Jamie Hall expressing enthusiasm for ITV Studios’ innovative approach and global reach.
Ruth Berry, President of Global Partnerships at ITV Studios and Zoo 55, echoed this sentiment, highlighting the unique opportunity to strengthen their content pipeline and digital footprint through this partnership. The deal was negotiated by Joe Patrick from Vice Media and Julie Meldal-Johnsen and Graham Haigh from ITV, underscoring the collaborative effort that went into finalizing this agreement.
Overall, the exclusive distribution partnership between ITV Studios and Vice Studios promises to be a game-changer in the entertainment industry, offering a wealth of exciting content for audiences worldwide. Stay tuned for more updates on this dynamic collaboration as it continues to unfold.
