Internet Speak: Reflecting on the Trends of 2021

From seeking meaning to finding comfort in the meaningless, internet speak has evolved in the uncertainty of this year. People have embraced inside jokes and shared vocabulary, even when it may not make sense, to foster a sense of connection. Meanwhile, AI has given rise to a new wave of words and visual trends, shaping the digital landscape in unexpected ways. Let’s take a look at the 10 defining terms of 2021 that best reflect the year that was.

AI Slop

AI slop refers to the flood of low-quality, meaningless, or generic content generated by artificial intelligence that inundates the internet.

Aura Farming

Aura farming involves curating a person’s persona through behaviors that enhance their overall vibe and online presence.

Debut

Debut signifies a designer’s inaugural collection or runway show for a fashion house, marking a significant milestone in their career.

Just Transition

Just transition highlights the importance of considering social impact in the rush to decarbonize, including upskilling or reskilling workers whose roles may become redundant.

Labubu

Labubu refers to the gremlin-like plush toy with googly eyes that has become a popular accessory among fashion enthusiasts.

Liberation Day

Liberation Day, declared by the President on April 2, symbolizes the implementation of tariffs on imported goods from nearly every country in the world.

Musical Chairs

Musical chairs alludes to the rapid turnover of major design talent at luxury fashion houses, creating a sense of instability and change within the industry.

Recession Indicator

Recession indicator points to new or returning fashion trends, such as peplum tops and skinny jeans, that are believed to reflect a downturn in the economy.

Trad Aesthetic

Trad aesthetic embodies the embrace of traditional values and lifestyles packaged in an aesthetic that evokes nostalgia for a bygone era.

6-7

6-7 is a TikTok meme with no discernible meaning, showcasing the whimsical and nonsensical nature of internet culture.

As we reflect on the trends and terms that defined 2021, it’s clear that internet speak continues to shape our online interactions and cultural landscape. From AI slop to aura farming, each term captures a unique aspect of the digital world we inhabit. What will the next year bring in terms of new language and trends? Only time will tell.