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American Focus > Blog > Tech and Science > Why did Netflix back down from its deal to acquire Warner Bros.?
Tech and Science

Why did Netflix back down from its deal to acquire Warner Bros.?

Last updated: February 28, 2026 2:40 pm
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Why did Netflix back down from its deal to acquire Warner Bros.?
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Netflix Loses Bid for Warner Bros. Discovery to Paramount Skydance

Netflix shocked the entertainment industry by deciding not to increase its bid for Warner Bros. Discovery, allowing Paramount Skydance to emerge as the new owner of the Hollywood studio. Co-CEOs Ted Sarandos and Greg Peters cited financial discipline as the reason for their decision.

According to a report by Bloomberg, Netflix’s shareholders were hesitant about the acquisition, leading to a 30% decline in the company’s share price since the initial announcement. The news of Netflix backing down caused a 14% increase in its stock value.

Paramount’s increased offer and willingness to engage in a bidding war also played a role in Netflix’s decision to step back from the deal. The streaming giant reportedly felt uncertain about the deal and ultimately decided to bow out.

During a meeting with Trump administration officials, Sarandos hinted at his decision to concede by referencing President Donald Trump’s advice not to overpay. He allegedly told Trump, “I took your advice.”

Following the turn of events, employees at Warner Bros. are concerned about potential layoffs within the major studio. There are also worries about conservative political pressure on CNN, which is owned by Warner Bros.

See also  Language learning marketplace Preply's unicorn status embodies Ukrainian resilience
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