Criticism of SOLLOS began long before the beverage’s $39 price point was announced.
Prior to the product’s official launch, a behind-the-scenes video from the company’s factory was posted on social media, leading to a wave of negative comments. The video provided a glimpse into the production and packaging process of the cans, concluding with an announcement about the drink’s upcoming release.
Despite SOLLOS marketing the drink as “the perfect summer drink,” the comments section quickly became a platform for criticism.
“Nice cultural appropriation,” remarked one user. “They don’t want Latinos in the US, but they want their products.”
Another user added: “The official drink of MAGA Frat Bois the world over… I’ll pass.”
Critics accused the company of capitalizing on a beverage deeply rooted in South American culture, while benefiting from the Trump family’s tough stance on immigration.
“They hate immigrants but love to steal their product ideas to create a business,” a commenter expressed, while another mocked the Spanish-inspired branding: “Funny, the name is Sollos… Spanish words. Given Trump’s policies, shouldn’t this be called ICE or WHITE or something?”
