FIGS, the renowned global healthcare apparel brand, has recently announced a groundbreaking partnership with Lindsey Vonn, one of the most successful alpine skiers in history, during the 2026 Olympic and Paralympic Winter Games. The campaign launched by FIGS aims to celebrate the medical team that supported Vonn during her remarkable return to racing. The campaign showcases Vonn’s resilience as well as the dedication, innovation, and commitment of her healthcare team. This initiative is part of FIGS’ broader partnership outfitting Team USA’s Medical Team.
The focal point of the campaign is a seldom-told story: the healthcare professionals whose expertise played a pivotal role in enabling one of the most extraordinary comebacks in sports history. Lindsey Vonn herself expressed, “When I retired in 2019, I didn’t think I’d ever race again. My Mako partial knee replacement changed everything, and my medical team was there every step of the way, from when I started to casually ski again, to deciding to come back to ski racing. Having a medical team that supported my goals was crucial. Every record and podium is built on years of unseen effort, and healthcare professionals are the ones who help create that foundation.”
FIGS’ campaign with Lindsey Vonn celebrates the unwavering dedication of the medical professionals who have been an integral part of Vonn’s journey throughout her career, particularly following her knee replacement surgery. After retiring in 2019, Lindsey Vonn is now on track to compete in Cortina once again, breaking records as the oldest downhill skier in history to participate in the Olympics. Her return to the competition for Gold required intense physical and mental preparation, including knee surgeries and electromagnetic therapy. Vonn and her healthcare team, consisting of Tom Hackett, Orthopedic Surgeon, MD; Shawna Niles, Massage Therapist, NP; and Lorenzo Gonzalez, DPT, ATC, LAc, were committed to rebuilding her body stronger than ever before.
Trina Spear, CEO and Co-Founder of FIGS, expressed, “We are honored to partner with Lindsey and her medical team to share this story that celebrates the power of hard work, passion, and medicine. Lindsey is the perfect voice to share the story of the Awesome Humans – her medical team – helping her make history and continue to break records. This partnership tells the essential, untold story of the medical team that helped her recover, rebuild, and now return to racing at the 2026 Winter Games. It’s our way of saying thank you to every healthcare professional who works tirelessly behind the scenes to make success stories like Lindsey’s happen.”
The campaign not only highlights and celebrates Lindsey Vonn and her medical team’s triumph but also introduces FIGS’ limited edition FIGS x Team USA collection, featuring specialty scrubwear, outerwear, knitwear, and accessories. This collection, designed for long hours, high pressure, and uncompromising standards, will be provided to every member of the Team USA Medical Team and will also be available for purchase on wearfigs.com. The FIGS x Team USA collection pays tribute to the medical teams supporting Olympians, Paralympians, and healthcare professionals worldwide.
The campaign will be aired on domestic channels and prominent spots on NBCUniversal platforms leading up to and throughout the Winter Games. It will also include out-of-home placements in Los Angeles and Philadelphia. Throughout the Olympics, FIGS will continue to share exclusive and behind-the-scenes content across its social channels.
FIGS is extending its successful multi-year partnership with the USOPC through the LA 2028 Olympic and Paralympic Games, continuing their collaboration that began with the Paris 2024 Games to honor the healthcare professionals who “build bodies to break records.”
About FIGS:
FIGS is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that aims to celebrate, empower, and serve current and future generations of healthcare professionals. They create technically advanced apparel and products that combine comfort, durability, function, and style. FIGS shares stories about healthcare professionals’ experiences in ways that inspire them and build meaningful connections within the healthcare community they have established. Above all, FIGS seeks to make an impact for their community by advocating for them and always having their backs. They serve healthcare professionals in the U.S. and internationally, as well as healthcare institutions through their TEAMS platform.
In conclusion, FIGS’ partnership with Lindsey Vonn and their campaign celebrating healthcare professionals is a testament to the essential role that medical teams play in supporting athletes and individuals in their journey to success. This initiative not only showcases Vonn’s remarkable comeback but also pays tribute to the unsung heroes behind the scenes who make such achievements possible. The FIGS x Team USA collection further emphasizes their commitment to honoring and supporting healthcare professionals worldwide. The rise of artificial intelligence (AI) has been a game changer in various industries, including healthcare, finance, and transportation. However, as AI continues to advance, there are growing concerns about its potential impact on the job market and the future of work.
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