The importance of sustainability in the fashion industry cannot be understated, and Coach is leading the way with their commitment to responsible design through Coachtopia. Stuart Vevers, the brand’s creative director, has made sustainability a guiding principle in his creative process, using design and creativity to do things differently.
In a recent episode of The Run-Through, Vevers discussed the shift in his mindset towards sustainability. He used to be nervous about the concept, thinking it was someone else’s responsibility, but he realized that everything starts with design. By acknowledging the challenges and committing to taking action, he has been able to attract like-minded individuals and suppliers who share his vision.
Vevers’s ultimate goal for Coach is to become net zero by 2050, meaning that the brand will remove as much greenhouse gases from the atmosphere as it emits. He is determined to achieve this goal ahead of schedule, setting ambitious targets and working towards them proactively.
The conversation with Vevers on The Run-Through highlights the importance of sustainability in the fashion industry and the power of collaboration and innovation in driving positive change. Coach’s commitment to sustainability is not just a trend, but a core value that guides their design process and business practices.
As Coach continues to push forward with their sustainability initiatives, it serves as a reminder to the fashion industry as a whole that responsible design is not just a choice, but a necessity for a more sustainable future.
