Rhude’s fall 2026 collection, Empire of Time, reflects designer Rhuigi Villaseñor’s deep connection to Italy and his evolution as a storyteller of the zeitgeist. Villaseñor, who has spent eight years living in Italy, still finds himself adjusting to the weather but has embraced the Italian phrase “va bene” to encapsulate his experience.
The collection serves as a slow negotiation between California and Italy, with a focus on consolidation and leading rather than reacting. Villaseñor deliberately scaled back the presentation format to prioritize customers over the traditional fashion calendar. He views his work as a reflection of sociology, logging the data and capturing the spirit of the times.
Fabrication plays a central role in Villaseñor’s vision, blending comfort and ceremony seamlessly. Italian wools from Florence, Japanese indigo twill, and French terry are combined to create pieces like the innovative “traxedo,” a track pant designed like a tuxedo. Carrot-cut trousers in suiting wool and tailored varsity jackets showcase the brand’s commitment to merging luxury with ease.
While tailored garments are crafted in Italy, Los Angeles remains the heart of Rhude’s Americana aesthetic. Denim is treated to achieve a lived-in look, Nappa leather is softened and distressed, and wools are aged to mimic vintage finds. The brand’s signature T-shirts remain a staple, but Villaseñor is shifting away from overt graphics towards a more refined aesthetic.
Looking ahead, Villaseñor teases a renewed focus on accessories and hints at future global partnerships. Despite the risk of straying from consumer demands, he is determined to teach his customers rather than follow their lead. His ultimate goal is to build a brand with the longevity and prestige of iconic fashion houses like Ralph Lauren and Giorgio Armani.
Rhude’s Empire of Time collection is a testament to Villaseñor’s dedication to storytelling through fashion and his ambition to leave a lasting mark on the industry. As he continues to navigate the intersection of comfort and luxury, his unique perspective and innovative designs set Rhude apart as a brand to watch in the ever-evolving world of fashion.
