Streamer Zeam Acquires NewsOn Platform from Sinclair Broadcast Group
Streamer Zeam has recently made a significant move in the streaming industry by acquiring the NewsOn local broadcast platform from Sinclair Broadcast Group. This strategic acquisition aligns with Zeam’s goal of expanding its offerings and reaching a broader audience through its public-facing platforms.
Zeam, a leading streaming tech company established in 2009, initially focused on supporting local broadcasters as they ventured into the streaming world. Today, Zeam provides backend technology support for live streams of all CBS-owned stations and CBS affiliates on the Paramount+ platform.
The news of Zeam’s acquisition of NewsOn comes shortly after Sinclair Broadcast Group announced its exploration of strategic alternatives for its station group and other assets.
Over the years, Zeam has positioned itself as a central hub for local TV news nationwide, emphasizing hyper-local content and consumer-focused entertainment. Recently, Zeam showcased its live stream technology by partnering with comedian podcasters Mike Young and Bret Ernst for the “Destination Comedy” event, highlighting the platform’s capabilities in capturing live video on the go.
Jack Perry, CEO of Zeam, expressed the company’s commitment to pushing technological boundaries to inspire broadcasters to invest in hyper-local content and engage with their audiences more effectively.
Zeam offers local TV stations a simple way to increase advertising revenue through dynamic ad insertion and audience targeting capabilities. The platform enables stations to combine streaming and linear audiences for enhanced advertising opportunities.
With a successful Super Bowl ad campaign in 2024 and billions of dynamically inserted ads delivered, Zeam has established itself as a key player in the streaming ad space.
The acquisition of NewsOn will expand Zeam’s reach to include all 201 designated market areas in the country, further solidifying its presence in the local TV market. Sinclair’s investment in NewsOn and its endorsement of Zeam’s leadership signal a promising future for the platform.
Zeam’s business model focuses on supporting clients with live stream services and offering revenue-sharing opportunities for partners. The platform handles all streaming ad inventory sales, providing partners with incremental revenue opportunities from user engagement.
Looking ahead, Zeam is exploring strategic partnerships with TV manufacturers to enhance its presence on connected TV platforms, further expanding its distribution and revenue potential.
As broadcasters seek to create original local content and adapt to changing market dynamics, Zeam’s live stream technology offers a cost-effective solution for producing engaging and relevant programming. The platform’s flexibility and production options cater to the evolving needs of broadcasters in a competitive media landscape.
