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American Focus > Blog > Tech and Science > The new math: Why seed investors are selling their winners earlier
Tech and Science

The new math: Why seed investors are selling their winners earlier

Last updated: June 21, 2025 5:03 am
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The new math: Why seed investors are selling their winners earlier
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The Changing Landscape of Seed Investing: A Look at Charles Hudson’s Portfolio Management Strategies

Charles Hudson, the founder of Precursor Ventures, recently closed his fifth fund with $66 million in investments. As a seasoned venture capitalist with over two decades of experience, Hudson has been witnessing a shift in the dynamics of seed investing, particularly in terms of liquidity expectations from limited partners (LPs).

LPs, who have traditionally been patient with long hold periods of seven to eight years, are now questioning the interim liquidity options available in the market. The diminishing returns in recent years, coupled with alternative investment opportunities, have prompted LPs to demand a more strategic approach to portfolio management.

Upon running an exercise to analyze the potential outcomes of selling portfolio companies at different stages, Hudson discovered that selling everything at the Series A stage did not yield optimal results. However, selling at Series B could lead to significant returns, with the potential for a north of 3x fund. This realization has prompted Hudson to rethink his portfolio management strategies for the future.

As the landscape of seed investing evolves, investors like Hudson are being forced to adopt a more private equity-like approach, focusing on optimizing cash returns alongside potential high-growth opportunities. This shift in mindset is not without its challenges, as it requires balancing short-term liquidity needs with long-term growth prospects.

Industry experts, including Hans Swildens of Industry Ventures, have noted a trend among venture funds towards generating liquidity through alternative means. Some funds are even hiring dedicated staff members to explore liquidity options and maximize returns for their investors.

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For smaller funds like Precursor, the pressure to deliver returns within a shorter timeframe is particularly acute. While larger funds can afford to wait for multi-billion-dollar exits, smaller funds must be more tactical in their approach to harvesting returns.

Amidst these changes, the relationship between venture capitalists and LPs is also evolving. University endowments, once prominent LPs in the industry, are now facing challenges that are impacting their investment decisions. Despite a strong belief in the power of venture capital, LPs are increasingly cautious about making long-term illiquid commitments.

Navigating the diverse needs of LPs requires a high level of portfolio management sophistication, a skill set that seed investors are now being forced to develop. While the shift towards a more algorithmic approach to investing may streamline the process, it risks overlooking the “weird and wonderful” companies that have historically driven outsized returns.

As the venture capital landscape continues to evolve, Charles Hudson remains hopeful about the opportunities that these changes present. While the industry may be becoming more data-driven and algorithmic, there is still room for unconventional thinking and identifying unique investment opportunities that can deliver exceptional returns.

For a deeper dive into Charles Hudson’s insights on the changing landscape of seed investing, you can listen to the full interview on JS’s StrictlyVC Download podcast.

Correction: In a previous version of this article, ByHeart was incorrectly listed as a Precursor portfolio company. The correct company is Bobbie, an organic baby formula maker.

The COVID-19 pandemic has brought about significant changes in the way we live our lives. From wearing masks and social distancing to working from home and online schooling, our daily routines have been drastically altered in an effort to curb the spread of the virus. One of the most notable changes has been the shift towards online shopping.

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With traditional brick-and-mortar stores closing their doors or limiting the number of customers allowed inside, many consumers have turned to online shopping as a safer and more convenient alternative. In fact, e-commerce sales in the United States surged by 44% in 2020, reaching a total of $861.12 billion.

The rise of online shopping has had a profound impact on the retail industry. Many retailers have had to adapt quickly to the changing landscape by ramping up their online presence and investing in e-commerce platforms. Companies that were already well-established in the online space, such as Amazon and Walmart, have seen a significant increase in sales as a result of the pandemic.

However, not all retailers have been able to weather the storm. Small businesses, in particular, have struggled to compete with larger e-commerce giants and have been forced to close their doors permanently. This has led to a significant loss of jobs and a decline in local economies.

Despite the challenges, there are some silver linings to the rise of online shopping. For consumers, the convenience of being able to shop from the comfort of their own homes and have their purchases delivered right to their doorstep is a major benefit. Additionally, many retailers have implemented contactless delivery options to ensure the safety of their customers and employees.

As we look towards the future, it is clear that online shopping is here to stay. The pandemic has accelerated the shift towards e-commerce, and it is likely that many consumers will continue to prefer online shopping even after the pandemic is over. This means that retailers will need to continue to adapt and innovate in order to stay competitive in the ever-changing retail landscape.

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