With Republicans engaged in fiercely competitive primaries that seem to resemble a family feud, Democrats in the South are seizing the chance to appeal to moderates who are disillusioned with the GOP.
Take Texas, for instance, where state Attorney General Ken Paxton is mounting a challenge against the establishment-favored Sen. John Cornyn. Meanwhile, the Georgia GOP primary landscape is rapidly becoming cluttered as Republicans seek to unseat Sen. Jon Ossoff. While maintaining Georgia is a formidable task and flipping Texas appears even more challenging, the left still sees a glimmer of hope.
A new wave of Democratic leaders in the South is presenting voters with proposals aimed at reducing costs and boosting wages, all while holding Republicans accountable for an economy that has faltered under the stewardship of President Donald Trump. They argue that this strategy is not just vital for the midterms but essential for the party’s long-term survival if they aspire to reclaim national influence.
Long-term demographic shifts in Georgia, North Carolina, and Texas—states that leaned towards Trump in the last election—indicate that these areas are on track to gain congressional and Electoral College seats. Florida, a state many Democrats have resigned to the GOP, could also see its political influence expand. Democrats in these regions are now cautioning that failing to mount a robust comeback could complicate their chances of winning the White House post-2030 Census.
The remedy, as articulated by a dozen Democratic leaders in the South, is to realign the Democratic Party’s focus on economic and border security issues—two areas where the GOP has historically found traction. Kendall Scudder, a 35-year-old progressive who took the reins of the Texas Democratic Party in March, emphasized the need for Democrats to demonstrate their commitment to fighting for the working class. “We need to show that we’re willing to do whatever it takes to advocate for the working people of this state,” he asserted.
In Georgia, newly appointed Democratic Party chair Charlie Bailey is also stressing that the political survival of Democrats hinges on their ability to effectively communicate with working-class voters and to hold Republicans accountable for their economic track record.
“The Republicans’ record gives voters every reason to be outraged,” Bailey declared. “They know they’re being shortchanged. My role as chair is to ensure they understand exactly who is to blame.”
Interestingly, some Democrats believe that the unpredictable nature of the current federal political climate could present a unique opportunity for a progressive agenda. Georgia Democratic strategist Amy Morton noted, “With Republicans veering towards the far right, Democrats have the chance to claim the middle ground. By the time election season rolls around, voters might be eager for change.”
However, the road ahead for Democrats in the South is steep. Republicans dominate in fundraising and hold a significant majority in state legislatures, giving them control over the crucial redistricting process. The brutal electoral losses in November have further exacerbated Democrats’ branding issues, particularly in the Southern states.
Texas Democrats are interpreting their losses in South Texas as a cautionary tale. Historically, they have relied on the growing Latino population to propel the party to prominence. “Taking Latinos for granted is a mistake we can’t afford to make again,” cautioned Texas State Rep. Erin Gamez, who represents a South Texas district.
Scudder’s strategy to better position Texas Democrats involves establishing a Spanish-language communications department and recruiting local party leaders, especially since nearly half of precinct positions remain vacant.
Scudder and other newly appointed chairs have not hesitated to criticize the national party for its failure to accurately gauge voter sentiment, insisting that the party must concentrate on middle-class issues such as wage increases and investments in public education. They echo long-standing grievances from local Democrats that national leaders have neglected to build a robust political presence across all corners of Texas, which should remain active even in non-election years.
“We need assistance now,” Scudder stated emphatically. “We are simply outmatched in resources here. When substantial funding begins to flow into the state for long-term infrastructure, that’s when we’ll start to see real progress.”
Yet, there’s a sense of optimism among newcomers following the election of Ken Martin as the Democratic National Committee Chair, a figure with extensive experience running Minnesota’s state party. Last month, the DNC announced it would be increasing investment in state parties, particularly in red states, to help establish a long-term infrastructure. Under this new funding model, red states will receive $22,500 monthly—a 50 percent increase—while blue states will see a 30 percent boost to $17,500. This financial support can empower state parties to hire additional staff, open new field offices, and conduct research to refine their messaging.
In a recent interview, Martin recounted a conversation with Brandon Presley, a Mississippi Democrat who narrowly lost to incumbent Gov. Tate Reeves. Presley emphasized that a lack of ground-level infrastructure hindered his campaign’s effectiveness.
“That, to me, was a damning indictment, one that has stuck with me,” Martin reflected. “The party’s responsibility is to build infrastructure so that we’re prepared to meet the moment.”
