The television business is buzzing with excitement as networks and streaming platforms gear up for upfront presentations in New York. Amid all the hype, CBS stands out as a network with a strong story to tell, despite not participating in the traditional upfront week festivities for the second year in a row. Instead, CBS opted for smaller events in multiple cities to showcase its programming strategy.
CBS leaders George Cheeks and Amy Reisenbach recently unveiled the network’s 2025-26 season schedule, highlighting their success in developing new shows that resonate with both the linear audience and streaming viewers on Paramount+. With eight of TV’s top 10 most-watched series and 16 of the top 25, CBS has solidified its position as a powerhouse in the industry. Shows like “Tracker” and “Matlock” have been driving viewership on both traditional and digital platforms, with CBS programs accounting for nearly half of the total viewing on Paramount+ each month.
The network’s lineup of slick procedurals and case-of-the-week shows featuring popular stars like Kathy Bates and Justin Hartley has been a winning formula for CBS. The upcoming season promises more hits like “Marshalls,” a Taylor Sheridan drama set in the world of “Yellowstone,” and the unscripted music series “The Road.”
While CBS continues to dominate the ratings, other networks like ABC, NBC, and Fox are also making strides in developing their own brand of procedurals and dramas. However, CBS’ recent achievements are particularly commendable given the challenges faced by the network and its parent company, Paramount Global. Despite legal and regulatory issues, CBS has managed to stay focused on delivering quality content and winning over audiences.
Cheeks and Reisenbach emphasized the importance of teamwork and resilience in navigating tough times, with a focus on building an exceptional schedule that caters to both linear and streaming audiences. As CBS celebrates 17 consecutive years as the most-watched network, the network’s pride in its achievements is evident. The commitment to delivering top-notch programming and supporting the team through adversity is a testament to CBS’ dedication to excellence in the ever-evolving television landscape.
In a time of uncertainty and change, CBS remains a beacon of stability and success in the industry. With a strong foundation and a lineup of compelling shows, CBS is well-positioned to continue its reign as a leader in the world of television. As the network looks ahead to the future, one thing is clear – CBS is here to stay.
